Responsibilities

• Develop and implement digital strategies to drive omni-channel customer acquisition and retention.
• Manage paid media campaigns across social, search, and display networks to maximize reach, engagement, and ROI.
• Manage relationships with external agencies, platforms, and strategic partners.
• Manage and streamline digital marketing asset production; email, display, paid social ads and affiliate content.
• Partner with Ecommerce Manager to ensure a cohesive and consistent brand experience across all digital touchpoints.
• Ensure data integrity across platforms and vendors.
• Constantly seek optimization opportunities through creative, copy and landing page analysis.
• Communicate performance results and recommendations to key stakeholders.
• Plan and oversee execution of digital marketing calendar, including email, SMS, and paid media.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, segmentation, send time, and new features intended to drive performance lift.

Requirements

• Bachelor’s Degree preferred.
• 5+ years of related experience preferred.
• Experience managing successful paid media campaigns and digital growth initiatives.
• Strong analytical and reporting skills; high-level competence in Excel required.
• Strong creative and critical thinking to problem-solve, as needed.
• Exceptional follow-through with attention to detail/a high level of accuracy.
• Ability to manage and prioritize multiple projects simultaneously to meet deadlines in a fast-paced environment.
• Ability to work independently and collaborate cross-functionally with internal and external partners.

Preferred

• Intrinsic motivation
• Intellectual curiosity
• Team player
• Enthusiastic, growth-mindset
• Solutions-oriented
• Results-driven

Benefits

• medical, dental, vision
• paid time off program
• retirement plan
• generous employee discount
• clothing allowance