Lifecycle Marketing Specialist

USA (Remote)

$65K/yr – $86K/yrMid Level3+ years expFull time

Posted 23 hrs ago

Job Summary

The role owns end‑to‑end lifecycle email programs from coding responsive emails to dynamic content, multi‑channel journeys, QA, testing, and governance within Salesforce Marketing Cloud.

  • Owns email development, testing, and deployment across email, SMS, and push channels
  • Partners with stakeholders to optimize campaigns through A/B testing and governance
  • Drives efficiency and quality improvements across lifecycle programs

Job Description

Responsibilities

  • Develop responsive, ADA-compliant emails using HTML and CSS, with a focus on modular and scalable design
  • Build personalization and dynamic content using basic AMPscript
  • Test emails across devices and clients using tools such as Litmus or Email on Acid
  • Configure and execute multi‑touch lifecycle journeys across email, SMS, and push channels based on documented strategy
  • Conduct internal and external quality assurance, including stakeholder review and approval workflows
  • Identify testing opportunities and collaborate with partners to support A/B and optimization testing
  • Participate in peer code reviews to ensure quality and consistency
  • Support documentation, versioning, and governance of templates, modules, and logic blocks
  • Identify opportunities to improve efficiency, quality, and performance across lifecycle programs

Requirements

  • Hands‑on experience with Salesforce Marketing Cloud or a comparable enterprise‑level marketing automation platform
  • Strong proficiency in HTML and CSS, with a solid understanding of email best practices
  • Knowledge of responsive and mobile‑first design for email
  • Experience with Adobe CDP or similar data and segmentation platforms (e.g., Salesforce Data Cloud, Segment, Tealium, etc)
  • Ability to work effectively in fast‑paced environments while maintaining high standards for quality and accuracy
  • Self‑directed and comfortable working independently with minimal supervision
  • Passion for email development, lifecycle marketing, and continuous improvement
  • 3+ years of experience in customer marketing, lifecycle marketing, or marketing technology roles
  • HTML & CSS
  • Salesforce Marketing Cloud

Preferred

  • Knowledge of SQL preferred
  • Experience working with a Customer Data Platform (CDP)
  • Experience working with CloudPages
  • Proficiency with AMPscript
  • Understanding of marketing performance metrics and how campaigns support broader business goals

Benefits

  • discretionary bonus
  • health, dental and other wellness plans
  • 401(k) contributions

Salaries

Posted range

$65K/yr – $86K/yr

Taken straight from the job posting.

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Lifecycle Marketing Specialist

Edelman Financial Engines, LLC · USA · Remote