Responsibilities

• Understand what users need at each stage of their journey, from a first-time visitor to a habitual daily user, and build the strategy that meets them there.
• Own lifecycle strategy and execution for a defined audience, channel, or stage of the user journey, including onboarding, activation, engagement, retention, or winback.
• Build, test, and launch multi-channel campaigns and journeys across email, push (web and mobile), and in-app messaging, using segmentation, triggers, and personalization so users get the weather information that matters to them, right when they need it.
• Own the full production process end to end: build and maintain email and push templates, set up campaigns in the CRM platform, QA every send, and hit deploy yourself.
• Partner with Product Marketing to make sure every feature launch comes with a plan for helping users actually understand and adopt it, not just hear about it once.
• Help define the lifecycle calendar, campaign intake, and QA processes that let the program scale as volume grows, including how Lifecycle collaborates with Product Marketing and Product day to day.
• Spot where users get stuck, drop off, or lapse, and build re-engagement or rescue flows that meet them with real value instead of a generic nudge.
• Run a disciplined test-and-learn practice: design A/B tests, define success metrics, and use both results and user behavior, not just the metrics, to guide how journeys evolve.
• Write and brief lifecycle messaging and creative that speaks to users in plain, motivating language to keep every touchpoint clear, on-brand, and genuinely useful.
• Watch program health from the user's side, including message frequency, timing, and relevance, so users feel helped and informed rather than spammed.

Requirements

• 5+ years of experience in lifecycle marketing or growth marketing in a B2C environment, ideally at a consumer subscription business with both web and mobile app properties.
• Hands-on experience building campaigns and journeys in a modern marketing engagement platform, including segmentation, triggers, and automation.
• A track record of owning a channel or lifecycle stage end to end, including building the automations behind it: strategy, build, launch, and measurement.
• Experience building and maintaining email and push templates, and managing the full production process rather than briefing it out to someone else.
• Experience pulling and using your own reporting: defining success metrics and making decisions from data without waiting on an analyst for every question.
• Experience running A/B tests and translating results into clear next steps.
• A track record of writing lifecycle copy yourself and giving sharp, specific feedback to designers and copywriters.
• Real fluency with how user data moves across systems for segmentation, execution, and reporting, with enough depth to spot when something's broken and know where to troubleshoot.
• Hands-on use of AI tools in your day-to-day work with results you can point to.

Benefits

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans
• Progressive family plan benefits
• An opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment