Responsibilities

• Designing and executing integrated campaigns across digital channels to drive product awareness, trial sign-ups, and online conversions with measurable impact on traffic, engagement, and revenue
• Building full-funnel demand generation programs using marketing automation, personalization, and account-based tactics to move prospects through awareness, consideration, and purchase stages
• Partnering with product, growth, and revenue teams to align on business objectives and orchestrate omni-channel campaigns that accelerate the digital buyer journey
• Developing conversion-focused content including landing pages, email nurtures, product demos, and comparison guides that optimize user experience and drive self-serve purchases
• Implementing measurement frameworks with clear metrics across the funnel; conducting ongoing testing, analysis, and optimization to improve campaign performance and return on investment

Requirements

• 8+ years of experience in integrated marketing with a focus on eCommerce demandvgeneration and digital-first go-to-market strategies
• Show proven track record driving measurable results across the full funnel, from brand awareness and lead generation to trial activations and online revenue
• Apply deep expertise in digital marketing channels including paid search, paid social, programmatic display, web, email marketing, and content marketing
• Use data and analytics tools (Google Analytics, attribution platforms, business intelligence tools) to measure performance, derive insights, and optimize campaigns
• Demonstrate experience with product-led growth motions, self-serve purchase models, and conversion rate optimization best practices
• Work effectively across functions in matrixed organizations with global teams and diverse stakeholder groups
• Possess bachelor's degree or equivalent practical experience
• Bring experience creating scalable campaign frameworks and playbooks that enable regional marketing teams to localize programs

Benefits

• As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.