Influencer Marketing Manager

Carlsbad, CA (On-site)

$80K/yr – $103K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid influencer partnerships for Vuori, shaping strategy and hands-on execution across talent briefings, negotiations, and performance reporting.

  • Own day-to-day partnerships, tracking, events, seeding and cross-functional reporting.
  • Must-have: 5+ years leading paid influencer programs with budget management.
  • Standout: Experience with CreatorIQ, Aspire, or similar platforms.

Job Description

Responsibilities

  • Paid Partnership Management: Manage and lead designated day-to-day talent partnerships including trackers, briefings, events, seeding and reporting cross functionally with the Influencer and PR Managers.
  • Contribute to overall Influencer strategy progression to achieve brand goals and KPIs, in collaboration with cross-functional department coordination.
  • Lead talent negotiations for tier 2 & 3 partnerships in the fashion and lifestyle space, ensuring alignment with broader team, business objectives and budget constraints.
  • Analyze content performance and provide actionable insights to optimize future influencer and content strategies.
  • Events: Assist in the planning, staffing and execution of seasonal campaigns and influencer activations, ensuring all logistics are handled efficiently, including product seeding, delivery, and influencer communication.
  • Seeding: Develop comprehensive monthly seeding target lists, identify key influencers, and other brand-aligned individuals to maximize visibility and impact.
  • Influencer Relations: Maintain an organized influencer database, ensuring contact details, campaign history, and content deliverables are accurately recorded.
  • Grow personal influencer relationship network on behalf of the brand, engaging with new talent monthly.
  • Reporting: Lead monthly and quarterly internal reporting practices, providing organic and paid insights of Influencer activity.

Requirements

  • 5+ years' experience leading and managing paid influencer and talent partnerships programs, from ideation of talent profiles through completion of deliverables, results reporting, and budget management.
  • Bachelor's degree or equivalent years of experience preferred.
  • Experience working in-house at a brand, agency-side, or with a creator marketplace/platform.
  • Deep understanding of current trends, cultural movements and the ever-evolving pop culture and influencer landscapes.
  • Strong project management abilities with attention to detail; able to manage multiple campaigns simultaneously.
  • Familiarly with influencer platforms/tools (i.e., CreatorIQ, Aspire, Awin, etc.), evaluating influencer social metrics, FTC guidelines and best practices for key social platforms (TikTok, Instagram, YouTube, etc.).
  • Excellent relationship-building and communication skills, with a bonus being a strong influencer network of contacts.
  • A positive, proactive, team-focused, and solution-oriented mindset.

Benefits

  • Health Insurance
  • Savings and Retirement Plan
  • Employee Assistance Program
  • Generous Vuori Discount & Industry Perks
  • Paid Time Off
  • Wellness & Fitness benefits

Marketing Team

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