Influencer Development Specialist

Chicago, IL (Remote)

$52K/yr – $82K/yrMid Level2+ years expFull time

Posted 12 days ago

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Job Summary

Own the end-to-end activation and growth of a defined portfolio of creators, driving engagement, activation milestones, and revenue lift through structured outreach, CRM hygiene, and cross-functional collaboration.

  • Own and optimize creator activation journeys
  • Lead 1:1 creator coaching and strategy
  • Track performance and influence revenue lift

Job Description

Responsibilities

  • Pipeline Activation & Execution
  • Manage a defined portfolio of creators within CRM pipelines, prioritizing high-impact opportunities for activation and growth, including assigned specialty segments.
  • Execute structured outreach sequences and targeted follow-ups to drive engagement, meetings booked, and platform activation.
  • Maintain strong CRM hygiene, ensuring accurate tracking of touchpoints, pipeline movement, and creator status across your book of business.
  • Identify patterns in high-performing creators and replicate successful activation strategies across your pipeline.
  • Creator Engagement & Growth
  • Schedule and lead 1:1 calls with creators to drive activation, educate on platform value, and share influencer monetization strategies.
  • Guide creators through key activation milestones, including link creation, brand alignment, and early revenue generation.
  • Deliver tailored, actionable recommendations that help creators increase earnings on Mavely, informed by creator demographic data and niche.
  • Build trust and maintain ongoing relationships with creators to drive sustained platform engagement and revenue growth.

Requirements

  • 2-4 years of experience in a client-facing, revenue-driving role such as Sales, Account Management, Customer Success, or similar.
  • Demonstrated ability to influence behavior and drive outcomes through direct communication, including calls and email outreach.
  • Experience working within a CRM (HubSpot preferred) and managing a pipeline or book of business.
  • Data-driven mindset with the ability to connect actions to revenue outcomes and optimize based on performance.
  • Excellent written and verbal communication skills, with the ability to build trust and communicate with clarity and empathy.
  • Strong understanding of social media, affiliate marketing, and the creator ecosystem.
  • Highly organized and adaptable, with the ability to manage multiple priorities and maintain consistent follow-through in a fast-paced environment.

Preferred

  • Experience in the creator economy, influencer marketing, or affiliate platforms is a plus.
Later logo

Later

3.9 Glassdoor

Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.Learn more at https://linkin.bio/latermedia/

Founded in 2014
Boston, Massachusetts, USA
1.9K employees (133 in marketing)
71% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$187K
Traffic Source Mix
Search
30.8%
Direct
63.2%
Referral
3.8%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
102 (5% of company)
Median Career Experience
6 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$276.4M
Last Raise
$135M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $135M
  • Dec 2021
    Private Equity • $120M
  • Oct 2018
    Series A • $5.8M

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