Responsibilities

• As assigned, work directly with senior leaders, clinical leadership, and other stakeholders to develop communication projects and media relations events to support UChicago Medicine Ingalls Memorial objectives.
• These contributions pertain especially to preparing creative executions, presentations, concepts and themes and in determining target audiences, appropriate media, evaluation methods, budgets and timing.
• Obtain proper approvals on a timely basis from within the department as well as from clients.
• Create messages and images for a full range of healthcare communications and marketing projects in virtually any communications medium, with a focus on digital and social media, based on the defined creative concept, theme, strategy and budget of an assigned project.
• Write original copy for use on the UChicago Medicine Ingalls Memorial website and social media channels, in advertisements, direct response materials, brochures, annual or quarterly reports, booklets, regular publications, letters, audiovisual or radio scripts, posters, or other promotional materials directed to healthcare consumers, patients, physicians, business or other target audiences as assigned.
• Maintain the communications standard, including approval process, editorial style, graphic system, tone, and images appropriate to the hospital’s and/or as specified.
• Contribute to the documentation and evaluation of completed projects, especially those aspects pertaining to creative executions, concepts and themes, target audiences, media used and expenses.
• Represent the Marketing and Communications department in meetings with other departments, senior leaders, physicians, patients, and others as needed.
• Write weekly/monthly activity reports for review by the senior leadership of the UChicago Medicine Marketing and Communications Department. Reports will include time spent on projects, status of projects, project budget/expenses and other information as required.
• Frequently meets/collaborates with, and is supported by, various members of UChicago Medicine’s Marketing and Communications department, inclusive of marketing, internal communications, digital and media relations resources.

Requirements

• A bachelor’s or master’s degree in a related field
• Strong data analytics skills and experience with Excel
• Seven or more years of relevant experience in public relations, marketing management, strategic communications, digital media content creation and/or journalism with an emphasis on healthcare marketing and communications
• Proven skills in project management, content creation, including strategic storytelling for digital and traditional media platforms, with an emphasis on website content
• Strong interpersonal and presentation skills and the ability to work well with creative staff, administrators and medical professionals are required
• Experience in supervising creative staff, events staff and agencies/contracted vendors preferred

Preferred

• Tableau experience