Head of Paid Media

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive global paid media strategy and team leadership across multi-channel channels to optimize growth and profitability.

  • Own the global paid media strategy across Google, Meta, TikTok, Programmatic/CTV, and more.
  • Must-have: 10+ years in paid media with large portfolios (9-figure+).
  • Standout: Build and lead a high-performing paid media organization with executive client exposure.

Job Description

Responsibilities

  • Own the global paid media strategy across all channels including Google, Meta, TikTok, Programmatic/CTV, Retail Media, and emerging platforms.
  • Ensure consistent, high-quality performance delivery, optimization standards, and measurement rigor across all clients and verticals.
  • Partner closely with Strategy, Data Intelligence, and Client Experience teams to ensure paid media is tightly aligned to client business goals and forecasting.
  • Establish and enforce best in class standards for account structure, testing, incrementality, creative feedback loops, and optimization cadence.
  • Own growth of managed media dollars across existing clients and new business.
  • Develop and execute strategies to expand media investment responsibly, balancing performance, efficiency, and client profitability.
  • Partner with Sales, Strategy, and Divisional Leaders to support new business pitches, media expansion opportunities, and large scale account growth.
  • Act as an executive-level paid media voice with key clients, especially for complex, high spend, or at risk relationships.
  • Build, lead, and continuously develop a high performing paid media organization.
  • Own skill development, training standards, and career progression for media buyers at all levels.

Requirements

  • 10+ years in paid media, performance marketing, or media leadership roles.
  • Proven experience owning large-scale managed media portfolios (9-figure plus preferred).
  • Experience leading multi-channel paid media teams across diverse verticals.
  • Strong track record of balancing performance outcomes with profitability.
  • Deep paid media expertise combined with business and financial acumen.
  • Strong people leader who sets high standards and develops talent.
  • Comfortable operating at both strategic and executional levels.
  • Data-driven, but practical and decisive.
  • Clear communicator who can earn trust with executives, clients, and teams.

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Team Size
1 (100% of company)