Head of Marketing at Noctrix Health, Inc. | Pleasanton, CA

Noctrix Health, Inc.

Head of Marketing

Pleasanton, CA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own brand and GTM leadership across launches, demand gen, and cross-functional alignment with a focus on category leadership and measurable ROI.

Brand ownership: strategy, messaging, and category leadership across clinical, provider, and consumer audiences.
GTM execution: lead product launches with cross-functional teams and omnichannel campaigns.
Marketing tech and analytics: build scalable infrastructure and reporting to prove ROI.

Job Description

Define and evolve the company's brand strategy, positioning, messaging architecture, and category leadership narrative
Develop and execute integrated marketing strategies aligned with corporate, commercial, and product objectives
Lead all go-to-market planning and execution for product launches, including clinical, provider, and consumer-facing campaigns
Partner closely with Product Management, Sales, Clinical Affairs, and Commercial Operations to optimize market adoption and customer engagement
Drive customer acquisition and revenue growth through scalable omnichannel marketing programs
Oversee digital marketing, paid media, SEO/SEM, lifecycle marketing, CRM marketing, and customer retention initiatives
Develop and execute demand generation programs that increase awareness, engagement, lead generation, and conversion
Lead market research, customer segmentation, competitive analysis, pricing strategy, and demand forecasting initiatives
Build and optimize marketing technology infrastructure, analytics frameworks, automation platforms, and reporting capabilities
Establish KPIs, dashboards, and performance metrics to measure marketing effectiveness and return on investment

Noctrix Health, Inc.

5.0 Glassdoor

Noctrix Health is pioneering the next-generation of therapeutic wearables that empower patients to take control of their chronic medical conditions. We aim to provide a powerful, efficacious and cost-effective alternative to pharmaceutical therapies.

Founded in 2018

Pleasanton, California, USA

108 employees (3 in marketing)

www.noctrixhealth.com

100% recommend to a friend