Responsibilities

• Act as the senior project lead with program management and delivery ownership for large-scale and complex CRM and multi-channel digital programs for clients.
• Shape program roadmap for a large team that includes us, clients and partners.
• Identify opportunities to be innovative and enable continuous improvement.
• End-to-end project management of CRM and email marketing initiatives, including requirements gathering, cross-team prioritization, timeline management, and ensuring on-time, in-scope delivery.
• Coordinate requirements across teams to ensure a clear campaign vision for teams to execute on.
• Lead the strategic and creative development, QA, testing, and deployment of email campaigns including driving segmentation, targeting, personalization, and journey orchestration to drive engagement and conversion.
• Conduct A/B and multivariate testing, analyze results, and implement optimization strategies.
• Monitor campaign performance metrics (open rates, CTR, conversions, deliverability) and deliver actionable insights.
• Troubleshoot issues, implement solutions, and continuously improve campaign quality and effectiveness.
• Collaborate closely with creative, analytics, and tech teams to translate marketing goals into compelling email experiences.
• Tool-savvy – deep knowledge of project management and CRM tools such as Workfront, Confluence, Microsoft Excel, SalesForce Marketing Cloud, etc.
• Shape approaches and create meaningful views of scope across different services and capabilities; support scope escalation and risk mitigation strategies.
• Define processes and tools needed by teams across all programs enabling successful program implementation and delivery.
• Provide guidance on consistent application of project management methodologies that align with strategic plans.
• Own or liaise with the Executive PMO to communicate program executional metrics, risks, issues, and dependencies.
• Delivering a work stream or collection of projects within sold margins with the ability to identify and propose solutions for changes in margin.

Requirements

• 9+ years of project/program management experience including in a digital or marketing agency.
• Demonstrated experience leading high-performance teams across Client Services, Strategy, Creative, Data, and Technology in end-to-end delivery of large-scale, complex CRM and digital engagements for clients.
• Demonstrated experience working with leading MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more.
• Demonstrated expertise in email development methodologies and best practices.
• Comfortable with relationships and presenting to senior creative leaders, marketing leaders, and digital leaders.
• Strong project management experience: process oriented with understanding of Agile ways of working; experience with one or more methodologies like Scrum, Kanban, Scaled Agile frameworks, Waterfall, and Hybrid.
• Experience with a distributed delivery model, leading diverse teams, and collaborating in a multi-cultural environment for end-to-end engagements.
• Effective systems thinking skills and ability to identify interconnectivity across multiple streams of work.
• Effective leadership, analytical, and negotiation skills.
• Effective conflict resolution skills.
• Able to work Pacific Coast Time hours.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances