Director of Paid Media at Warschawski | Baltimore, MD

Warschawski

Director of Paid Media

Baltimore, MD (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

A senior paid media specialist leads full-funnel Google Ads programs, owning strategy, execution, and measurement. They are accountable for ROAS and performance across multi-figure budgets, with rigorous attribution and data-driven optimization. The role includes client advisement, clear communication of complex data, and staying ahead of platform trends.

Job Description

Responsibilities

Full-Funnel Strategy & Execution
Design, execute, and optimize sophisticated Google Ads strategies across Search, Display, PMax, Shopping, and YouTube
Build full-funnel paid media programs aligned to client goals, audience intent, and conversion paths
Own account architecture, keyword strategy, audience development, creative alignment, and landing page performance
Advanced Optimization & Performance Accountability
Maintain direct accountability for ROAS, CPA/CPL, conversion volume, and lead quality
Manage and optimize high-budget, 7-figure annual media spends with precision
Leverage smart bidding, automation, and AI-driven tools while maintaining strong human oversight
Data, Attribution & Measurement
Own attribution strategy and analysis, evaluating models (Data-Driven, Last Click, etc.) to clearly demonstrate paid media’s impact and channel value

Requirements

5+ years of hands-on paid media experience, with deep expertise in the Google Ads ecosystem
Proven success managing complex, performance-driven accounts across both B2B and B2C
Expert-level knowledge of Google Ads, Google Ads Editor, GA4, and Google Tag Manager
Strong analytical rigor with experience navigating attribution models and performance tradeoffs
Ability to think strategically while remaining deeply involved in execution
Exceptional communication skills and the ability to clearly articulate complex strategies
Highly organized, detail-oriented, and comfortable managing multiple priorities
A true “can-do” mindset with the ability to pivot quickly based on performance data or market volatility
Someone who is curious, has fire in the belly, likes to have fun and is always looking to deliver outstanding results

Preferred

Experience with Meta Ads, Microsoft Ads, or additional paid media platforms
Familiarity with CRM platforms and offline conversion tracking
Experience leveraging AI-driven tools for bidding, forecasting, or performance analysis
Experience with UX and CRO to improve landing page performance
Google Ads, Analytics, or related platform certifications
SEO experience

Warschawski

Warschawski is dedicated to providing clients with the highest-quality advertising, marketing, digital, public relations (PR), social media, web development, branding, creative design and crisis communications services. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. We love to create thrilling results for our clients, whether they are one of the world's leading brands or a small non-profit.Warschawski is a partner that truly cares about you and your success. You can count on us. We have all the communications services you need under one roof. We'll make it easy, and we'll make it great.

Founded in 1996

Baltimore, Maryland, USA

43 employees (18 in marketing)

www.warschawski.com