Media Strategist, Paid Search

Responsibilities

• Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising, including campaign structure, ad groups, match types, and ad copy
• Conduct keyword research, search query analysis, and negative keyword management to maximize relevance and efficiency
• Develop and execute bidding strategies (manual CPC, target CPA, target ROAS, maximize conversions) aligned to client goals
• Monitor and improve Quality Score, Ad Rank, and landing page experience to drive performance improvements
• Conduct A/B tests on ad copy, extensions, and landing pages; translate results into actionable optimizations
• Produce regular paid search performance reports with clear insights and recommendations for clients and internal teams
• Stay current on Google Ads and Microsoft Advertising platform updates, beta features, and industry best practices
• Support the implementation of directors for assigned clients, contributing to full-funnel marketing campaigns
• Draft and manage RFPs for media vendors, compile responses, evaluate proposals, and make informed recommendations to clients and internal teams
• Assist in managing client relationships through regular communication, status updates, and addressing day-to-day questions and concerns

Requirements

• 3–5 years of experience in media planning, buying, or digital marketing — with at least 2 years of hands-on paid search campaign management in Google Ads and/or Microsoft Advertising
• Demonstrated ability to own paid search from campaign build through optimization and reporting
• Proficiency in keyword research, match type strategy, ad copy development, and bid management
• Familiarity with conversion tracking setup, attribution models, and linking paid search to business outcomes

Preferred

• Google Ads certification (Search) strongly preferred; Microsoft Advertising certification a plus

Benefits

• Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
• 401k Employer Match after meeting eligibility requirements
• 14 Paid Holidays
• Unlimited PTO
• Paid Parental Leave