Own and drive the end-to-end e-commerce and digital marketing engine to maximize revenue, conversion, and repeat purchase, unifying merchandising, CRO, content, SEO/SEM, and paid/organic channels.

• Growth Engine: CRO roadmap, A/B testing, and conversion optimization across the online customer journey.
• E‑commerce & Merchandising: Site presentation, promotions, pricing, and inventory-aware merchandising to maximize sell-through.
• Channel & Content Strategy: SEO/SEM, paid media, email, social, and content programs aligned to seasonal revenue goals and ROAS targets.