Responsibilities

• Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees.
• Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays.
• Continually test new channels and audiences to identify growth opportunities and increase efficiency.
• Conversion Optimization: Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance.
• Rapid Iteration: Run fast experimentation cycles on creative and tactics based on data and sales feedback.
• Own ROI and velocity reporting, delivering actionable insights to executive stakeholders.
• Infrastructure & Ops: Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems.
• Budget & Strategy: Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy.
• what_we_are_looking_for_note_removed_but_kept_implicit_in_text

Requirements

• 5+ years of experience in B2B marketing, with a focus on demand generation and customer acquisition.
• Experience in a high-growth startup or technology company is strongly preferred.
• Solid expertise in 2+ growth channels or surface areas (e.g., outbound, ABM, paid, SEO, lifecycle, partnerships)
• Systems-oriented, execution-biased, and comfortable making high-conviction decisions with imperfect data.
• Deep understanding of marketing automation platforms, CRM systems, and other marketing technologies (Hubspot, Salesforce, SEPs, AI GTM, etc.)
• Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership

Preferred

• Experience in a high-growth startup or technology company is strongly preferred.

Benefits

• Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
• Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise.
• Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones.
• Your Health Matters : Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
• Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
• Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
• Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.