Director, Customer Advocacy & Referral Marketing

USA (Remote)

$146K/yr – $209K/yrDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own and scale a revenue-aligned customer evidence program that unlocks deals, expansion, and cross-team alignment by delivering timely proof, referrals, and advocacy signals at scale.

  • Growth/Expansion: Activate customer-led expansion plays in priority accounts and standardize advocacy for Sales and BDRs.
  • Evidence System: Build scalable customer evidence and self-serve access to proof across the deal lifecycle.
  • Referral & Pipeline: Design referral programs and incentives that generate qualified pipeline and measurable win-rate lift.

Job Description

Own and scale a revenue-aligned customer evidence program that unlocks deals, expansion, and cross-team alignment by delivering timely proof, referrals, and advocacy signals at scale.

  • Growth/Expansion: Activate customer-led expansion plays in priority accounts and standardize advocacy for Sales and BDRs.
  • Evidence System: Build scalable customer evidence and self-serve access to proof across the deal lifecycle.
  • Referral & Pipeline: Design referral programs and incentives that generate qualified pipeline and measurable win-rate lift.
UKG logo

UKG

Built from the merger of Ultimate Software & Kronos Inc, we are now UKG. We provide global HCM, payroll and workforce management solutions. UKG is an Equal Opportunity Employer.

Founded in 1977
Lowell, MA, US
2.4K employees (73 in marketing)

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$562.7K
Traffic Source Mix
Search
26.5%
Direct
43.8%
Referral
27.1%
Social
1.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
61 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Series Unknown, 47 years ago

Funding History

  • Jan 1979
    Series Unknown

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