Director of Community & Customer Marketing

USA (Remote)

$176K/yr – $235K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the customer marketing engine by shaping the operating model, boards, and a high-growth community that ties customer engagement to revenue. Lead cross-functional collaboration with CS, Product, Growth, ABM, and Events to deliver white-glove experiences at scale.

  • Customer Marketing Ownership: define the operating model and ownership boundaries with CS, Product, Growth, and ABM.
  • Community & Advocacy Engine: build advisory boards, a customer community, and a formal advocate program that drives expansion and referrals.
  • Experience Calendar & Cross-Sell: design an annual CX calendar, exclusive experiences, and programs that unlock cross-sell and upsell opportunities while tying to pipeline.

Job Description

Responsibilities - Define the customer marketing operating model, including ownership boundaries with Customer Success, Product, Growth and ABM - Establish cross-functional workflows with Events, Partnerships, and Revenue teams - Create the customer segmentation framework that identifies strategic vs. growth accounts - Hire and scale the team as the function matures - Launch Customer Advisory Board and Product Design Board with clear charters, selection criteria, and engagement models - Support the execution of exclusive customer experiences—masterminds, executive trips (think Sedona, Aspen, Sonoma), and VIP tentpole event access - Create memorable moments that make our largest customers feel valued and connected to Eve's mission - Design an annual customer experience calendar that integrates all touchpoints - Develop and launch Eve's customer community strategy from the ground up - Select and implement the right community platform (build vs. buy) - Design content pillars, engagement models, and moderation approaches that drive participation - Create a customer-led growth engine where customers become advocates, sellers, and referral partners - Identify and execute cross-sell and upsell opportunities through strategic customer engagement programs - Partner with Customer Success and Sales to accelerate expansion revenue through community-driven product education and adoption - Design and launch a formal customer advocate program with clear incentives - Recruit customers for case studies, webinars, testimonials, and peer reference calls - Funnel customers into our referral partner network that generate qualified pipeline - Track and optimize advocacy metrics that tie to revenue impact Requirements - 7+ years in customer marketing, community building, or strategic customer engagement roles at B2B SaaS companies - Proven track record building 0→1 programs—you've launched advisory boards, communities, or customer experience programs from scratch - Enterprise customer experience DNA —you understand how to create white-glove moments for strategic accounts without losing scalability - Revenue orientation —you know how to tie customer marketing to pipeline, expansion, and retention metrics - Cross-functional leadership —you can influence without authority and build strong partnerships with CS, Product, Sales, and Marketing - Strategic thinking with execution excellence —you can architect the vision and roll up your sleeves to make it happen - Strong written and verbal communication —you can craft compelling narratives and present to executive audiences Benefits - 💰 Competitive Salary & Equity - 💹 401(k) Program with Employer Matching - ⚕️ Health, Dental, Vision and Life Insurance - 🩼 Short Term and Long Term Disability - 🚗 Commuter Benefits* - 🧑‍💻 Autonomous Work Environment - 🖥️ Workplace Setup Reimbursement - 🏠 Telecomm Stipend - 🏝 Flexible Time Off (FTO) + Holidays - 🚀 Quarterly Team Gatherings - 🥪 In office Perks*
Eve logo

Eve

Eve optimizes your casework from intake to resolution.Seamlessly integrate an AI case assistant that optimizes your firm into an AI-native powerhouse - securely and responsibly.

Founded in 2020
San Mateo, California, USA
181 employees (24 in marketing)

Traffic Signals

Monthly Visitors
76.1K
Monthly Google Ads Budget
$285.7K
Traffic Source Mix
Search
22.3%
Direct
64.3%
Referral
9.5%
Social
3.2%
Paid
0.7%

Headcount Trend

Current headcount: ~188

Marketing Team

Marketing Team Size
11 (6% of company)
Median Career Experience
5 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$61M
Last Raise
$47M
Series A, 1 years ago

Funding History

  • Jan 2025
    Series A • $47M
  • Oct 2023
    Seed • $14M

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