Responsibilities
- Define the customer marketing operating model, including ownership boundaries with Customer Success, Product, Growth and ABM
- Establish cross-functional workflows with Events, Partnerships, and Revenue teams
- Create the customer segmentation framework that identifies strategic vs. growth accounts
- Hire and scale the team as the function matures
- Launch Customer Advisory Board and Product Design Board with clear charters, selection criteria, and engagement models
- Support the execution of exclusive customer experiences—masterminds, executive trips (think Sedona, Aspen, Sonoma), and VIP tentpole event access
- Create memorable moments that make our largest customers feel valued and connected to Eve's mission
- Design an annual customer experience calendar that integrates all touchpoints
- Develop and launch Eve's customer community strategy from the ground up
- Select and implement the right community platform (build vs. buy)
- Design content pillars, engagement models, and moderation approaches that drive participation
- Create a customer-led growth engine where customers become advocates, sellers, and referral partners
- Identify and execute cross-sell and upsell opportunities through strategic customer engagement programs
- Partner with Customer Success and Sales to accelerate expansion revenue through community-driven product education and adoption
- Design and launch a formal customer advocate program with clear incentives
- Recruit customers for case studies, webinars, testimonials, and peer reference calls
- Funnel customers into our referral partner network that generate qualified pipeline
- Track and optimize advocacy metrics that tie to revenue impact
Requirements
- 7+ years in customer marketing, community building, or strategic customer engagement roles at B2B SaaS companies
- Proven track record building 0→1 programs—you've launched advisory boards, communities, or customer experience programs from scratch
- Enterprise customer experience DNA —you understand how to create white-glove moments for strategic accounts without losing scalability
- Revenue orientation —you know how to tie customer marketing to pipeline, expansion, and retention metrics
- Cross-functional leadership —you can influence without authority and build strong partnerships with CS, Product, Sales, and Marketing
- Strategic thinking with execution excellence —you can architect the vision and roll up your sleeves to make it happen
- Strong written and verbal communication —you can craft compelling narratives and present to executive audiences
Benefits
- 💰 Competitive Salary & Equity
- 💹 401(k) Program with Employer Matching
- ⚕️ Health, Dental, Vision and Life Insurance
- 🩼 Short Term and Long Term Disability
- 🚗 Commuter Benefits*
- 🧑💻 Autonomous Work Environment
- 🖥️ Workplace Setup Reimbursement
- 🏠 Telecomm Stipend
- 🏝 Flexible Time Off (FTO) + Holidays
- 🚀 Quarterly Team Gatherings
- 🥪 In office Perks*