Headspace Sourcing

Director, B2B Product Marketing

San Francisco, CA (Hybrid)

$154K/yr – $200K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead B2B product marketing for Headspace's Mental Health Companion, shaping positioning, assets, and go-to-market with cross-functional alignment.

  • Own B2B product positioning and messaging across employers, health plans, and benefits consultants.
  • Must-have: 10+ years in B2B product marketing with complex buying and launches.
  • Standout: Cross-functional leadership to drive category storytelling and GTM execution.

Job Description

Responsibilities

  • Own B2B product positioning, messaging, and packaging across Headspace’s Mental Health Companion offerings, ensuring clear differentiation for employers, health plans, and benefits consultants
  • Craft buyer- and influencer-centric storytelling that translates Headspace’s end-to-end mental healthcare model into compelling value propositions for employers, health plans, and benefits consultants
  • Develop high-impact external assets (sales decks, consultant-facing materials, narratives, launch messaging, thought leadership) and internal enablement tools that support all phases of the sales cycle, in close partnership with Commercial teams
  • Lead commercialization and go-to-market strategy for new and existing B2B products and features, from early narrative development through full-funnel activation
  • Act as a strategic thought partner to Product, shaping the roadmap through deep understanding of customer needs, benefits consultant influence, market dynamics, and competitive landscape
  • Synthesize insights from the field—including feedback from customers, sales, partners, and benefits consultants—to inform positioning, prioritization, and business strategy
  • Serve as connective tissue across teams, aligning Product, Commercial, Marketing, Clinical, Member Support, and Communications around a shared go-to-market narrative
  • Champion the Mental Health Companion category, helping Headspace define and lead this space through strong points of view, consistent language, and differentiated storytelling

Requirements

  • 10+ years of experience in B2B product marketing, ideally within high-growth, and/or healthcare, mental health, wellbeing, employer benefits, or adjacent categories
  • Demonstrated experience marketing through complex buying committees, including benefits consultants and broker-influenced sales motions
  • Proven track record of leading complex product launches, defining product-market fit, and building differentiated positioning and go-to-market strategies
  • Strong ability to influence without authority, building trust and alignment across senior stakeholders and cross-functional teams
  • Exceptional storytelling, writing, and presentation skills, with the ability to simplify complexity and clearly articulate strategic narratives
  • Comfort operating in an ambiguous, fast-paced environment, with strong prioritization and bias toward action
  • Passion for mental health and alignment with Headspace’s mission of creating a world where everyone is kind to their mind
  • Comfortable influencing at the executive level while remaining hands-on in execution and rolling up sleeves to create the tools and materials that drive results

Benefits

  • base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more.