Responsibilities

• Content Planning and Publishing - 25%
• Contribute to online content development by planning, optimizing, publishing, and maintaining high quality content across NAU web properties that adheres to university web governance and brand standards.
• Review and recommend edits to copy and content developed by vendors for PPC, SEO, landing page, conversion rate, content marketing, and web development initiatives.
• May design and develop landing pages and provide other support for paid media campaigns.
• Search Engine Optimization - 25%

• Strengthen NAU's organic search presence by performing regular webpage audits to track keyword and page performance and optimizing on-page content in accordance with SEO best practices.
• Optimize web content for end user performance: assure hyperlink integrity, image quality, and consistent page layout.

• Program and Resource Coordination - 20%
• Collaborate with SEM, ITS stakeholders, and outside vendors to plan and support new and ongoing web initiatives.
• Support with coordination of day-to-day web team operations, including task scheduling, resource tracking, and project status communications.
• Coordinate with SEM stakeholders, including project management team, AESC team, and creative team.

• Quality Assurance - 15%
• Assist with quality assurance and user acceptance testing for website updates in staging and production environments to confirm page elements are accurate and function correctly.
• Verify web properties are compatible across browsers and mobile devices.
• Troubleshoot technical issues related to the proper display of content and website features.
• Ensure web properties reflect 508 accessibility compliance.

• Internal ducation and Communications - 10%
• Assist with internal education efforts. May include helping to develop webinars, internal training materials and how-to guides, and/or client-focused best practices education/resources.
• Support ongoing efforts to document and communicate best practices, including web-related policies and written procedures.
• May assist in developing internal communications related to major website initiatives.

Requirements

• - Bachelor's degree in communications, marketing, or related field.
• - 3 years of relevant experience.
• - *A combination of related education, experience, and training may be used as an equivalent to the above Minimum Qualifications.*

Preferred

• - Certification in web technology (WebProfessionals.org), HTML/CSS (W3 schools), web accessibility (accessibilityassociation.org), or similar.
• - Experience working in a higher education environment.
• - WordPress proficiency.
• - Experience with 508 accessibility compliance.