Digital Marketing Specialist

Springfield, OR (On-site)

$20/hr – $28/hrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel digital campaigns and ROI optimization as a Digital Advertising Specialist.

  • Own the end-to-end management of multi-channel digital campaigns across paid search, paid social, SEO, email, and more.
  • Must-have: 2+ years in digital advertising with hands-on experience on Google Analytics and ad platforms.
  • Standout: Agency experience with strong cross-functional collaboration and data-driven optimization.

Job Description

Responsibilities

  • Digital Campaign Strategy & Execution: Lead the development, launch, and optimization of multi-channel digital marketing campaigns across paid search, paid social, CTV, SEO, and email. Ensure campaigns are aligned with client goals and deliver measurable results.
  • Performance Analysis & Growth Recommendations: Monitor campaign performance, interpret data, and translate insights into clear strategic recommendations. Provide client-ready reporting and identify opportunities to improve ROI and drive revenue growth.
  • Client & Cross-Functional Partnership: Serve as a collaborative partner to internal teams and stakeholders, providing regular updates, strategic guidance, and support for new campaign initiatives.
  • Operational Excellence & Continuous Improvement: Uphold industry best practices, contribute to process improvements, and ensure campaigns are executed accurately, efficiently, and on schedule.

Requirements

  • Bachelor’s degree in a related field, or equivalent relevant experience.
  • Minimum 2 years of digital advertising experience including paid media, SEO, and social media management.
  • Minimum 1 year of agency experience.
  • Proficiency with Google Analytics and performance/analytical reporting tools.
  • Exceptional knowledge of digital advertising platforms and tools (Google Analytics, Moz, SEM Rush, Facebook Business Manager).
  • Experience in and passion for data analysis and reporting.
  • Proficiency in Google Ads, Facebook Business Manager, Wordpress, Shopify, WooCommerce, Microsoft Suite, and/or GSuite applications.
  • Experience with email marketing platforms (Klaviyo, MailChimp, ActiveCampaign).

Preferred

  • Google Ads Certified
  • Experience implementing digital campaigns via multiple channels and platforms.
  • Experience or familiarity with coding languages such as: PHP, JavaScript, MySQL, HTML and CSS.

Benefits

  • Comprehensive Benefits Package – including 100% employer-paid Health & Vision Insurance.
  • 401K Matching – Invest in your future with company contributions.
  • Paid Time Off – Enjoy time off for yourself.
  • Growth & Professional Development – Work in a dynamic, creative environment with opportunities for advancement.
  • 401(k)
  • Health insurance
  • Paid time off
  • Vision insurance
FPW Media logo

FPW Media

At FPW Media, we are driven to create beautiful things for a fast paced world.Whether developing a complete branding package, shooting a new corporate film or designing a magazine ad campaign, we believe that the client should own the assets we create for them and have full control over how to use them.Across town, across Oregon and across the globe, our team works with discerning brands and individuals to create breathtaking media. If you can dream it, we can create it.https://linktr.ee/fpw_media

Founded in 2013
Springfield, Oregon, USA
42 employees (15 in marketing)

Traffic Signals

Monthly Visitors
3.6K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~42

Marketing Team

Marketing Team Size
9 (21% of company)