SpecChem, LLC

Digital Marketing Manager

Kansas City, MO (Unknown)

Salary Not AvailableSenior Level3+ years exp

Posted 5 months ago

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Job Summary

SpecChem’s Digital Marketing Manager role focuses on owning the company website, accelerating performance and SEO, and turning analytics into actionable marketing improvements. The ideal candidate has 3+ years of managing websites and marketing platforms, WordPress experience, and strong collaboration skills, with nice-to-have mobile app and modern web framework familiarity. This on-site role in Kansas City, MO supports cross-functional teams to drive digital initiatives and campaigns.

Job Description

Responsibilities

  • Maintain and update the company website, ensuring accurate content, strong UX, and alignment with marketing goals.
  • Optimize site performance, SEO, mobile responsiveness, and accessibility.
  • Manage analytics platforms (Google Analytics, Search Console, SEMrush, etc.) and translate insights into actionable marketing improvements.
  • Lead SEO and visibility strategies, including metadata, site speed, and structured data enhancements.
  • Support integration of digital tools such as AI, AR/VR, and interactive web resources.
  • (Nice to have) Assist with mobile app updates, testing, release coordination, and performance monitoring.

Requirements

  • 3+ years’ experience managing websites and digital marketing platforms; willing to train on this skillset if all other key responsibilities can be met.
  • Hands-on experience with website content management systems, preferably WordPress.
  • Strong SEO knowledge and analytics platform experience
  • Excellent project management and collaboration skills

Preferred

  • Experience supporting mobile app development
  • Familiarity with React-based web applications, TypeScript, or modern web frameworks
  • Knowledge of mobile deployment workflows for iOS/Android