Demand Generation Manager

BlackBeltHelp

Demand Generation Manager - (B2B, AI, Higher Ed) NEW!

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel demand generation for higher education, owning ABM, MQL/BOFU funnel, and HubSpot-driven lifecycle programs.

Own multi-channel demand gen and ABM for NN higher-ed accounts.
Must-have: 5–7 years B2B marketing with ABM/demand gen in higher ed.
Standout: HubSpot expert with data-driven optimization of campaigns and ROIs.

Job Description

Responsibilities

Own and execute multi-channel demand generation programs targeting net-new (NN) accounts in higher education.
Build and manage a consistent flow of MQLs and BOFU opportunities for the sales team.
Develop and optimize ABM strategies for priority target accounts aligned with ICP across CIOs & VP-level stakeholders.
Plan, execute, and measure performance marketing campaigns across paid search, LinkedIn, email, and content syndication.
Draft compelling campaign content including email sequences, landing pages, one-pagers, case studies, and social media posts.
Develop thought leadership assets aligned to the higher education buyer journey—whitepapers, webinars, blog posts, and conference collateral.
Manage campaign calendars and ensure timely, on-brand execution across all channels.
Design and run marketing programs for existing clients to drive renewals, expansions, and advocacy.
Collaborate with partnership teams to co-develop joint go-to-market campaigns with channel partners and strategic alliances.
Identify upsell and cross-sell opportunities through lifecycle marketing and triggered nurture programs.

Requirements

5–7 years of B2B marketing experience, with significant time spent in or selling into higher education.
Proven track record of generating qualified pipeline through ABM, demand gen, and performance marketing programs.
HubSpot Expert certification or equivalent hands-on expertise—workflows, sequences, reporting, and list management.
Demonstrated experience with SEO, GEO/AEO, content marketing, and social media strategy.
Strong written communication skills—ability to draft persuasive, polished content with minimal oversight.
Experience running campaigns across LinkedIn, paid search, email, and content syndication channels.
Analytical mindset with the ability to interpret campaign data and pivot strategies based on performance.
Bachelor’s degree or equivalent professional experience.

Preferred

Experience marketing SaaS or AI-powered solutions to higher education IT, student services, or enrollment management buyers.
Familiarity with EDUCAUSE, higher ed association communities, and industry events.
Experience with tools such as Salesforce, Semrush, LinkedIn Campaign Manager, and Google Analytics.

Benefits

Competitive compensation
Flexible work environment
A mission-driven team

BlackBeltHelp

3.4 Glassdoor

BlackBeltHelp is the #1 AI-powered Helpdesk platform purpose-built for higher education. It combines Generative AI, trained agents, and integrations with systems like EllucianTM Banner, Canvas, Slate, and Microsoft Entra to answer IT, student services, and admissions questions. Trusted by 130+ institutions including Columbia University, UCLA, Cornell University, and the California Community Colleges System, BlackBeltHelp manages over 8 million helpdesk interactions annually, ensuring 24x7 support so campuses stay connected and students stay supported. For more information on BlackBeltHelp, go to www.blackbelthelp.ai

Founded in 2003

Miami, Florida, USA

196 employees (11 in marketing)

www.blackbelthelp.ai

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65% CEO approval