Customer Marketing Manager

San Mateo, CA (On-site)

$138K/yr – $189K/yrMid Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-functional customer advocacy by running the CAB program end-to-end, turning customer voices into roadmap and GTM impact.

  • CAB Program Ownership: charter, membership, cadence, programming and disciplined follow-through.
  • Executive Collaboration: design agendas with product and marketing teams to align strategy and value for customers.
  • Voice-to-Impact: synthesize customer feedback, route it to owners, and drive follow-ups to shape Okta roadmaps and release marketing.

Job Description

Responsibilities - Own the CAB program end-to-end with charter, membership management, cadence, programming, and action-item follow-through. - Partner with the field to nominate and maintain CAB membership, keeping rosters current as accounts, sponsors, and priorities evolve. - Design CAB meeting agendas with Product Management and cross-functional teams to ensure strategic alignment and mutual value. - Serve as the primary contact for CAB members and executive assistants, managing invitations, logistics, prep materials, and between-meeting touchpoints. - Provide customer insights by synthesizing feedback, routing it to Product/ GTM owners, and tracking follow-ups to closure so input shapes Okta roadmap. - Coordinate with other customer programs to ensure engagements are intentional and respectful of members’ time. - Report CAB health and impact to Marketing and Sales leadership, tracking attendance, engagement, themes, and commitment status. - Act as the primary customer advocacy lead, building a streamlined process to identify top customer voices and champion success stories. - Connect with account teams to capture customer stories and build briefs for the global customer marketing repository. - Partner with product marketing/management on release marketing and cross-program engagement tracking. - Track cross-functional activation requests and report rigorous program metrics and KPIs. - Occasional travel to support Okta-owned events and programs. Requirements - 7+ years of experience in B2B tech marketing with dedicated customer marketing/advocacy and/or executive-level programs. - Flawless communication and interpersonal skills for direct interface with C-suite and internal leadership. - Exceptional project management with attention to detail, deadlines, and flawless execution in fast-growth settings. - Proven ability to build, cultivate, and protect critical customer relationships. - Strong analytical skills to track, synthesize, and report program KPIs to leadership. Benefits - Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending, and paid leave in accordance with policy.
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Okta

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Okta secures AI.Okta is The World’s Identity Company. Freeing everyone to safely use any technology—anywhere, on any device or app.

Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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