Customer Marketing Lead

Sioux Falls, SD (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own regional channel marketing to drive growth in agriculture by executing campaigns, shaping segmentation and value messaging, and partnering with product and marketing to fuel retail success.

  • Execute regional channel campaigns and programs to boost market share and growth.
  • Define regional customer and market segments and tailor the brand value proposition.
  • Collaborate with product and marketing to align brand, field experiences, and customer-facing activities using data and performance insights.

Job Description

Responsibilities

  • Execute channel marketing strategies and campaigns to increase market share and support ambitious growth goals.
  • Define customer and market segmentation for the region and position the brand value proposition to match customer needs and opportunities.
  • Partner with product and marketing teams to support brand development, field experiences, and customer-facing activities.
  • Use data, market research, and performance insights to recommend actions that drive retail growth and market share.
  • Manage day-to-day channel marketing operations and ensure strong execution across the region.
  • Adapt plans and priorities based on regional differences, seasonal needs, and changing market conditions.
  • Monitor competitive activity and develop in-season tactics, contingency plans, and resource recommendations to support sales and financial results.

Requirements

  • Bachelor’s degree in Science, Business, Marketing/Communications, or a related field.
  • 4+ years of strategic sales and/or marketing experience within the agriculture industry.
  • Strong communication skills (written, verbal, and presentation), along with interpersonal, negotiation, analytical, problem-solving, and planning/organizing skills.
  • Working knowledge of marketing fundamentals, including campaign development, marketing best practices, CRM (Customer Relationship Management), segmentation, and long-term value concepts.
  • Knowledge of agriculture, including agronomy and seed and crop protection practices.
  • Ability to use market research and competitive insights to understand customers, markets, and channels.

Preferred

    Benefits

    • A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
    • Full Benefit Package (Medical, Dental & Vision) that starts your first day.
    • 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
    • Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.
    Syngenta Group logo

    Syngenta Group

    To help feed 10 billion people while reducing emissions and improve biodiversity. This is our mission as the global agriculture technology leader. With over 56,000 employees in more than 90 countries and hundreds of thousands of agricultural partners worldwide, we are committed to transforming agriculture into a more sustainable, productive system to benefit society and the planet.We invite you to join us in this collective mission to feed the world while respecting the earth.

    Founded in 2009
    Basel, Basel, Switzerland
    37K employees (2,191 in marketing)

    Traffic Signals

    Monthly Visitors
    29.5K
    Traffic Source Mix
    Search
    48.5%
    Direct
    36.8%
    Referral
    9.9%
    Social
    3.5%
    Paid
    1%

    Headcount Trend

    Current headcount: ~39.5K

    Marketing Team

    Marketing Team Size
    2,171 (6% of company)
    Median Career Experience
    15 years
    Median Tenure
    4.7 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Total Funding
    $4.5B
    Last Raise
    Debt Financing, 12 months ago

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