Responsibilities

• Manage and execute the global Customer Advisory program, including executive Customer Advisory Boards (CABs) for AMER and EMEA cohorts, as well as a global customer product council. This includes developing recruitment strategies, managing membership, collaborating on high-impact session content, and overseeing event experiences.
• Partner closely with Marketing, Sales, and Customer Success to identify strategic Asana customers and use cases. Translate these successes into compelling, multi-format engagements, such as case studies, customer films, event speaker engagements, advertising, and media opportunities, that directly support Asana’s key marketing narratives.
• Act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities.
• Work with Revenue and Marketing teams to drive the ongoing adoption of customer content across the organization. Establish and manage a feedback process to ensure continuous programmatic improvements and keep the team at the forefront of customer marketing trends.

Requirements

• 10+ years of experience in Marketing or Public Relations, including at least 5 years in a core customer-facing role (Customer Marketing, Content Marketing, Product Marketing, or Campaigns) focused on developing deep customer relationships and compelling stories.
• Proven experience coordinating or facilitating technology Customer Advisory Boards (CABs). B2B SaaS work experience is a strong asset.
• A strong, collaborative relationship builder skilled at partnering cross-functionally (Sales, Success, Product) to identify and secure the best customer stories that align with business needs.
• A deep commitment to ensuring exceptional customer experiences for those who participate in marketing engagements.
• Experience with integrating AI into marketing workflows
• A skilled marketer with a passion for customer storytelling that directly supports measurable business outcomes.
• Ability to operate independently, manage multiple priorities effectively, and consistently deliver great results.
• Ability to travel for customer events and marketing activities.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences