Responsibilities

• Own and evolve our visual identity, design systems, and creative guidelines.
• Ensure consistency across packaging, digital, retail, social, and physical experiences.
• Maintain quality control across all creative output - acting as the brand guardian.
• Lead packaging systems, version control, flavor extensions, and sub-line architecture.
• Manage packaging updates across retail, club, international, multi-packs, and seasonal items.
• Ensure compliance with USDA, FDA, Kosher, Organic, and multilingual formatting requirements.
• Create scalable templates for future innovation and rapid expansion.
• Own creative direction for photo/video campaigns, product shoots, lifestyle shoots, and brand storytelling content.
• Design or art-direct social graphics, reels, motion concepts, ads, landing page assets, and email creative.
• Manage with internal designers, agencies, creators, editors, and production partners.
• Build content library and asset management system.
• Own creative direction for Instagram, TikTok, YouTube, and LinkedIn.
• Ensure content stays visually consistent, trend-aware, and brand-extending.
• Evaluate performance data + Digital team to improve creative output.
• Concept and deliver omnichannel campaigns: social, paid media, retail, OOH, and brand films.
• Partner with Digital team to align creative with conversion insights and performance learnings.
• Review influencer content, retail media creative, brand collabs, and co-branded assets to ensure brand alignment.
• Develop creative for trade shows, sampling activations, Costco/Sam's Club displays, and in-store merchandising.
• Bring the brand to life in physical spaces with bold, memorable experiential design.
• Mentor designers, creators, and freelancers as the creative function grows? (Ensure consistent working format) - Partner with Sales, Digital, Product Development, to understand objectives and creative requirements - Maintain strong collaboration with the Brand Marketing Manager on timelines, briefs, and deliverables.

Requirements

• 5+ years in creative or design leadership roles within high-growth CPG food/beverage.
• Strong portfolio that demonstrates brand identity, packaging design, digital content, advertising, and retail merchandising.
• Strong hands-on skills: design, layout, typography, visual direction, production, QC.
• Expertise with Adobe Creative Suite + motion content familiarity.
• Ability to move between high-level conceptual thinking and detailed execution.
• Highly collaborative, fast-moving, and comfortable in a founder-led environment.

Benefits

• Competitive salary and performance-based bonus.
• Opportunity to build a category-defining snack brand at a pivotal stage of growth.
• A fast-paced entrepreneurial work environment where your ideas and contributions make real impact.