Responsibilities

• Learn to define objectives and variables explicitly, and to specify the relationships among the variables via a response model to consider the effect of advertising on both response and sales and determine if increases (or decreases) in advertising are justified
• Become an astute user of well-established models and a knowledgeable consumer of the modeling results generated by others via training sessions
• Explore decision options (even those considered outliers), assess the relative impact of different marketing decision variables, and select the optimal approach.
• Harness data and knowledge via research and information gathering
• Design and construct decision models and then implement those models as necessary to support the decision-making process of business strategy leads
• Focus your interpretation of results to facilitate the decision-making process to meet clients’ objectives & goals with the support of our Director of Business Analytics

Requirements

• Min 3.0 GPA
• Preferred course of study in Marketing, Business, Analytics, Statistics, or other related disciplines
• Ability to execute tasks in a deadline-oriented environment, with the ability to work independently
• Basic understanding of analytics, media, and strategy in any discipline
• Experience using Excel
• Excellent written and verbal communication skills

Benefits

• We offer a competitive salary, comprehensive benefits package, 401(k) match, and more!
• paid internship