B2B Marketing Director | Hybrid at Purchasing Power | Atlanta, GA

Purchasing Power

B2B Marketing Director | Hybrid

Atlanta, GA (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end demand generation and GTM alignment to ICP, driving pipeline velocity and measurable revenue outcomes across digital, paid, content, and events.

Drive integrated demand gen strategy and end-to-end campaign development from strategy to measurement.
Establish revenue-focused dashboards, optimize MQL-to-SQL conversion, and monitor campaign performance for ongoing optimization.
Leverage AI-enabled tooling to accelerate content creation and workflow efficiency without compromising quality.

Job Description

Own demand generation strategy across digital, paid, email, content, and events
Optimize lead acquisition, conversion, and pipeline velocity
Manage and improve MQL performance
Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence.
Lead end-to-end campaign development (strategy → execution → measurement)
Ensure integrated execution across channels (digital, content, paid, partner)
Oversee campaign reporting and performance optimization
Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
Establish clear performance dashboards tied to revenue outcomes
Continuously test and optimize campaigns for efficiency and effectiveness
Use AI‑enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency — so we can move quickly without sacrificing quality.

Purchasing Power

4.0 Glassdoor

Purchasing Power is an Atlanta-based, industry-leading voluntary benefit program offering eligible customers access to brand-name consumer products and vacation packages through convenient payroll deduction, while promoting financial wellness and responsibility. Our program is provided through employers, and offered as a special program for federal civilian employees, retirees, and retired military.*Mission: Purchasing Power believes in Powering People to a Better Life by offering a means for them to obtain the small (and sometimes big!) things that improve the quality of their lives.Learn more at corp.purchasingpower.com*Active duty military are not eligible.

Founded in 2001

Atlanta, Georgia, USA

490 employees (57 in marketing)

corp.purchasingpower.com

81% recommend to a friend

90% CEO approval