Associate Director, Planning & Digital Integration at Publicis Media | Dallas, TX | $97K/yr – $156K/yr

Publicis Media

Associate Director, Planning & Digital Integration

Dallas, TX (On-site)

$97K/yr – $156K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the cross-channel media strategy and client storytelling, from RFP responses to post buy analysis, with a strong focus on integrated digital and performance activation across digital, video, and emerging channels.

Own digital channel strategy and activation, from proposal to optimization and post buy analysis.
Lead client engagements, develop test-and-learn roadmaps, and translate data into actionable performance narratives.
Enable cross-team execution and investment governance, ensuring timelines, budgets, and learning agendas stay aligned.

Job Description

Responsibilities:

Lead the development of integrated media strategies across digital, video, audio, OOH, and emerging channels, aligned to client business goals.
Partner with agency media teams to respond to RFPs, develop strategies that align with the client’s needs inclusive of audience-first programmatic strategies, and position emerging solutions in a consultative manner.
Serve as a primary day-to-day client contact, confidently leading status calls, planning discussions, POVs, and presentations.
Own the development of strategic proposals, test-and-learn roadmaps, and performance narratives aligned to client goals.
Own digital channel strategy and activation, from proposal to optimization and post buy analysis.
Partners with channel specialists and investment leads to: Set campaign goals, KPIs, and success metrics.
Ensure proper setup, trafficking, pacing, and optimization.
Evaluate performance and translate results into clear, actionable insights.
Oversee sponsorships, tests, and innovation initiatives, ensuring learning agendas and outcomes are documented and socialized.
Manage flowcharts, GLPs, ATBs, and investment authorizations, ensuring accuracy, compliance, and adherence to approved strategy.

Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom

11K employees (3,008 in marketing)

www.publicisgroupe.com