Senior Manager, Influencer Marketing & Experiential
pura
Pleasant Grove, UT (Remote)
In-houseFull-timeSenior level6+ years exp.
2 days ago
Associate, Creator Management
New York City, NY (Remote)
$60K/yr – $65K/yrEntry Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the overall success of influencer campaigns by aligning creator strategy, vetting, casting, and client positioning to maximize ROI and hit brand KPIs.
- Campaign ownership: drive ROI and KPI attainment across influencer activations and creator-driven content.
- Creator strategy & governance: build campaign-specific creator programs, define metrics, and introduce new success measures.
- Cross-functional liaison: coordinate with account management, research/analytics, and operations to meet client needs and ensure seamless execution.
Job Description
Own the overall success of influencer campaigns by aligning creator strategy, vetting, casting, and client positioning to maximize ROI and hit brand KPIs.
- Campaign ownership: drive ROI and KPI attainment across influencer activations and creator-driven content.
- Creator strategy & governance: build campaign-specific creator programs, define metrics, and introduce new success measures.
- Cross-functional liaison: coordinate with account management, research/analytics, and operations to meet client needs and ensure seamless execution.
Influential
2.8 Glassdoor
Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.
Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval
Traffic Signals
Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%
Headcount Trend
Current headcount: ~484
Marketing Team
Marketing Team Size
110 (23% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Adelle Bethel
VP, Brand Partnerships
At the company for 3 years
Elizabeth Firth
VP Brand Partnerships
At the company for 4 years 11 months
Liza Mandell
VP Strategic Brand Partnerships & Client Solutions
At the company for 6 years 6 months
Caitlyn Malloy
Associate Director, Influencer Marketing | L'Oréal Luxe Division
At the company for 2 years 1 month
Funding
Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago
Funding History
- Nov 2021Convertible Note • $15M
- Jun 2018Series B • $12M
- Sep 2017Series Unknown • $14.5M
