Assistant Director of Marketing and Communications

USA (On-site)

$68K/yr – $72K/yrManagerFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns strategic marketing and communications for Carolina Housing, directing multi-channel campaigns and branding to maximize housing participation and occupancy while guiding the team and coordinating with campus partners.

  • Leads strategic direction for Carolina Housing communications
  • Oversees multi-channel campaigns and branding

Job Description

Responsibilities

  • The Assistant Director of Marketing and Communications for Carolina Housing is responsible for leading the department’s marketing and communications efforts for housing services, facilities, and programs.
  • This position develops and implements an integrated, strategic approach to communications and marketing that engages students and their families and supports departmental priorities.
  • The primary goal of the position is to maximize participation across housing initiatives, with an emphasis on maintaining full occupancy in undergraduate and graduate housing; increasing student staff and residential learning program applications; and supporting conference services utilization.
  • The Assistant Director promotes the value of on-campus living through clear, consistent, and effective messaging.
  • This position provides strategic direction and oversight for Carolina Housing communications and marketing initiatives and leads the marketing team.
  • The Assistant Director oversees departmental websites, social media platforms, print and digital publications, and campuswide messaging, and develops communications strategies for complex and highly visible projects.
  • This position also oversees department branding and design within housing facilities and office spaces.

Requirements

  • Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
  • Excellent written and oral communications skills with strong attention to detail, professionalism and organization.
  • Strong organizational skills and the ability to manage multiple projects while meeting deadlines.
  • An ability to adapt easily and problem-solve when necessary.
  • Strong marketing orientation.
  • Ability to think strategically and manage multiple concurrent projects.

Preferred

  • Prior experience working in a university setting.
  • Demonstrated commitment to providing a welcoming and inclusive environment to the diverse populations we serve.
  • Experience with social media, graphic and web design.
  • Prior supervisory experience.

Benefits

  • comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
The University of North Carolina at Chapel Hill logo

The University of North Carolina at Chapel Hill

Carolina’s vibrant people and programs attest to the University’s long-standing place among leaders in higher education since it was chartered in 1789 and opened its doors for students in 1795 as the nation’s first public university. Situated in the beautiful college town of Chapel Hill, N.C., UNC has earned a reputation as one of the best universities in the world. Carolina prides itself on a strong, diverse student body, academic opportunities not found anywhere else, and a value unmatched by any public university in the nation.UNC-Chapel Hill's LinkedIn comments guidelines:Thank you for liking the LinkedIn page of the University of North Carolina at Chapel Hill. This page highlights information about the people and programs at Carolina. Consistent with UNC-Chapel Hill’s Policy on Prohibited Discrimination, Harassment and Related Misconduct, and the North Carolina Campus Free Speech Act, we encourage your comments and opinions as they relate to our posts.This page is actively monitored for relevance. Carolina reserves the right to remove any comments that are not related to the particular post, make unsupported accusations, contain ad-hominem attacks, use obscene language or images, are blatant spam, contain advertisements, or contain inappropriate personal information or sensitive information. Repeated violation of these guidelines or behavior that substantially disrupts the maintenance of this page could result in a user being blocked from the page. Thanks for keeping the page enjoyable for everyone. Go Tar Heels!

Chapel Hill, North Carolina, USA
20K employees (644 in marketing)

Traffic Signals

Monthly Visitors
9M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
45.4%
Direct
46.7%
Referral
6.6%
Social
0.4%
Paid
0.7%

Headcount Trend

Current headcount: ~20.1K

Marketing Team

Marketing Team Size
494 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$3M
Last Raise
$3M
Grant, 3 years ago

Funding History

  • Oct 2022
    Grant • $3M

Recent News