Responsibilities

• Strategic Planning & Leadership: Support the development of influencer strategies for clients, ensuring campaigns align with client goals and brand objectives to drive long-term value for clients and company. Oversee campaign execution to ensure high-quality delivery while serving as a resource to address issues or concerns.
• Client Communications Oversight: Oversee client communications to ensure strategic alignment and maintain strong relationships to understand business goals and objectives. Provide guidance to Account Manager(s) on client interactions to ensure client expectations are met.
• Campaign Management: Oversee multiple influencer campaigns from conception through execution and reporting. Manage budgets, timelines, and resources, and ensure that campaigns are delivered on time and within scope.
• Influencer Marketing Expertise: Lead the strategic direction of influencer marketing programs, including identifying, vetting, and managing relationships with relevant influencers. Ensure influencer content is creative, compliant, and aligned with brand objectives.
• Cross-Functional Collaboration: Work closely with Social, Strategy, Marketing, Creator Success, Sales, Product and Paid Media teams to ensure seamless execution and delivery. Support team efforts to maximize campaign impact.
• Campaign & Organizational Compliance: Ensure full compliance with relevant industry regulations across all social media and influencer activities. Implement and maintain robust organizational processes to guarantee adherence to regulatory guidelines. Proactively address and resolve any regulatory concerns that may arise during campaign execution. Oversee and manage compliance-related projects to ensure timely and accurate execution, demonstrating meticulous attention to detail in monitoring, documenting, and reporting compliance efforts.
• Measurement & Reporting: Monitor campaign performance and track key metrics. Provide actionable insights to optimize strategies based on data, and report progress to both internal stakeholders and clients as needed.
• Innovation & Best Practices: Stay informed on emerging social media trends, platforms, and technologies. Encourage the application of new strategies to enhance campaign performance and client results.
• Team Leadership & Mentorship: Manage and mentor direct reports, ensuring they have the support and guidance needed to succeed in their roles. Foster a positive, collaborative team environment and help junior team members grow professionally.
• Business Development Support: Contribute to business development efforts by assisting in RFP responses. Identify opportunities within existing client relationships to up- and cross-sell, and continue to drive success across key accounts.