Account Manager - Influencer Marketing

Boston, MA (Hybrid)

$90K/yr – $105K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

A client-facing role owning an influencer marketing portfolio from onboarding to renewal, acting as a trusted advisor and leading end-to-end campaigns and strategic reviews to drive growth and retention.

  • Own relationships and guide campaigns to align with client goals
  • Lead reviews, reporting, and cross-functional collaboration to improve ROI

Job Description

Responsibilities

  • Own a portfolio of customer relationships from onboarding through renewal, ensuring adoption, satisfaction, and retention.
  • Act as a trusted advisor by providing strategic recommendations that align influencer programs with customer business goals.
  • Lead strategic business reviews (SBRs) and campaign wrap reports, delivering insights that shape future strategy.
  • Oversee influencer campaign delivery from kickoff through reporting, ensuring content quality, on-time execution, and alignment to KPIs.
  • Partner with customers on post-sale strategy, sharing best practices and actionable insights to optimize performance.
  • Manage budgets, contracts, and deliverables with precision, providing transparent updates and proactive issue resolution.
  • Project manage campaigns by delegating executional tasks to Coordinators/Co-Ops, while serving as a mentor and coach.
  • Collaborate cross-functionally with Sales, Strategy, Research, and Product teams to deliver seamless client experiences.
  • Represent the customer and influencer voice internally, escalating insights and feedback to shape platform and service improvements.
  • Analyze campaign performance data to generate actionable insights for customers and internal teams.

Requirements

  • 3–5+ years of experience in influencer marketing, campaign management, or social media ; agency or paid media background preferred.
  • Proven success acting as a strategic advisor , delivering recommendations that map to client business goals.
  • Strong project management skills , with the ability to balance multiple accounts and priorities.
  • Excellent communication, relationship management, and presentation skills.
  • Analytical mindset, able to interpret data and translate insights into action.
  • Experience mentoring or coaching junior team members.
  • High integrity, empathy, and a strong customer-first mindset.
  • Expertise with influencer or marketing platforms; ability to become an expert in the Later Influence™ platform.
  • Language skills: Spanish-speaking
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Later

3.9 Glassdoor

Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.Learn more at https://linkin.bio/latermedia/

Founded in 2014
Boston, Massachusetts, USA
1.9K employees (133 in marketing)
71% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$187K
Traffic Source Mix
Search
30.8%
Direct
63.2%
Referral
3.8%
Social
1.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
102 (5% of company)
Median Career Experience
6 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$276.4M
Last Raise
$135M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $135M
  • Dec 2021
    Private Equity • $120M
  • Oct 2018
    Series A • $5.8M

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