Account Executive, Social & Influencer

New York City, NY (Hybrid)

$60K/yr – $72K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own social and influencer programs end to end for client work, turning business goals into platform-native content, engagement, and measurable awareness across multiple channels.

  • Social and influencer program ownership across platforms, content creation, and performance optimization.
  • Client collaboration and reporting: updates, insights, and campaign recommendations tied to business goals.
  • Influencer vetting, outreach, content review, and cross-functional coordination to drive integrated campaigns.

Job Description

Responsibilities

  • Manage assigned portions of client programs and social media and influencer activation deliverables, ensuring projects are completed accurately, on time, and aligned with client objectives.
  • Build strong working relationships with clients and teammates through consistent communication, responsiveness, and reliable execution.
  • Support account teams in preparing client updates, presentations, meeting materials, and campaign recommendations.
  • Demonstrate a thorough understanding of client business goals, target audiences, competitive landscapes, and industry trends.
  • Write and edit engaging, platform-native social content that aligns with client brand voice, messaging, and campaign objectives.
  • Assist in the development and execution of social media strategies designed to increase awareness, engagement, and business impact.
  • Manage content calendars and publishing schedules across multiple social platforms.
  • Support community management efforts through social listening, audience engagement, trend monitoring, and issue escalation when appropriate.
  • Stay informed on platform updates, emerging social trends, and best practices to identify opportunities for clients.
  • Research, identify, and vet influencers and content creators aligned with client goals and audiences.

Requirements

  • 2–4 years of agency experience or equivalent experience in social media, influencer marketing, digital marketing, content development, or related fields.
  • Strong understanding of major social media platforms, including LinkedIn, Instagram, TikTok, X, Facebook, Reddit, YouTube, and emerging channels.
  • Experience supporting social media programs and influencer marketing campaigns.
  • Independently capture, edit, and produce social media content for client channels, including filming short-form video at client locations, events, activations, and other content opportunities.
  • Be comfortable both behind and in front of the camera, including self-filming and appearing in content when required, to create platform-native assets optimized for TikTok, Instagram Reels, LinkedIn, YouTube Shorts, and other social platforms.
  • Demonstrated ability to manage multiple projects simultaneously while maintaining strong attention to detail and meeting deadlines.
  • Strong written and verbal communication skills, including copywriting, emails, and presentations.
  • Growth mindset with a desire to continuously learn, improve, and take on new challenges.
  • Strong organizational and project management skills.
  • Ability to analyze performance data and translate findings into actionable recommendations.

Preferred

  • Experience with social media management and analytics tools such as Sprout Social, Sprinklr, Traackr, Audiense, Google Analytics, or similar platforms.

Benefits

  • competitive benefits package with medical, dental, and vision coverage
  • 401(k) matching
  • generous paid time off
  • additional perks designed to support your overall well-being and growth
  • Wellness benefit program for mental and physical health
  • Commuter benefits
  • paid parental leave benefits
  • Monthly recognition and team celebrations
  • Employee referral and new business referral bonuses
  • Quarterly Highwire events and team gatherings
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Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA
184 employees (40 in marketing)

Traffic Signals

Monthly Visitors
9.4K
Traffic Source Mix
Search
38.4%
Direct
41.9%
Referral
6.3%
Social
11.6%
Paid
1.5%

Headcount Trend

Current headcount: ~184

Marketing Team

Marketing Team Size
33 (18% of company)
Median Career Experience
8.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2022
    Private Equity

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