WellTheory logo

WellTheory

Brand · Wellness and Fitness Services

0.0

Company overview

Autoimmune conditions are rising faster than any other disease, now affecting over 50 million Americans. Yet they remain misunderstood, underdiagnosed, and overlooked. WellTheory is here to change that with a new kind of care that’s personalized, rooted in science, powered by AI, and delivered with compassion. We help people reduce symptoms, feel better, and live fuller lives — while helping employers and payors reduce their spend.
Founded in 2021
65 employees (6 in marketing)
welltheory.com
0% recommend to a friend
0% positive business outlook

Salaries

Typical salary range

$120,000 – $135,000

/ yr

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People

Founders and leadership

Claire Rudolph
Claire Rudolph
Co-Founder, Head of Product
At the company for 5 years 5 months
Ellen Rudolph
Ellen Rudolph
Co-Founder + CEO
At the company for 5 years 7 months

Marketing leadership

Carly Quaglio
Carly Quaglio
Head of Marketing
At the company for 2 years 7 months
Theo Tran Ross
Theo Tran Ross
Lead, Marketing Tech & Ops
At the company for 1 year 11 months

Hiring contacts

Michelle Lee Rich
Michelle Lee Rich
Head of People
At the company for 10 months

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount +47.7% year over year

Funding

Total funding

$26.2M

Last raise

$14M

Series A, 9 months ago

Funding history

Oct 2025

Series A WellTheory · $14M

May 2025

Seed Round WellTheory · $5M

Nov 2022

Seed Round WellTheory · $7.2M

Aug 2022

Non Equity Assistance WellTheory

Audience

Monthly website visitors
42.2K
Month over month+2.8%
Quarter over quarter-6.3%
Top sourceDirect (49.4%)
Ad budget per month$2.0
Average search rank51.3
Traffic source mix
Direct
49.4%
Search
33.8%
Referral
2.5%
Social
1.5%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

13.7K

12-mo growth

+77.9%

Monthly growth

+9.8%

News

Links

welltheory.comLinkedInCrunchbaseX (Twitter)
Glassdoor