Mall of America | Company Profile, Culture & Jobs

At 5.6 million square feet, Mall of America® is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; The Escape Game; B&B Theatres + more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter, TikTok and Instagram. Nickelodeon Universe® is a seven-acre park featuring unique attractions and entertainment galore! Meet the Nickelodeon characters, experience new rides like Boots Banana Swing or Fly with Appa + more!

Founded in 1992

Minneapolis, Minnesota, USA

1.1K employees (62 in marketing)

www.mallofamerica.com

70% recommend to a friend

35% positive business outlook

People

Marketing leadership

Sara Johnson (SJ)

Marketing Director

At the company for 7 years 11 months

Kevin Gadek

Director of Digital Marketing

At the company for 9 years 8 months

Danielle Platek

Senior Marketing Project Manager

At the company for 15 years 6 months

Kelsey Cunningham

Attractions Marketing Manager

At the company for 11 years 3 months

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Funding

0

Audience

Monthly website visitors

558.8K

Month over month0%

Quarter over quarter-34.2%

Top sourceSearch (59.1%)

Ad budget per month$253.8

Average search rank50

Traffic source mix

Search

59.1%

Direct

34.1%

News

Winners and losers of Black Friday 2024

Nov 30, 2024 • Retail Dive

Retailers bank on Black Friday to energize bargain-hungry holiday shoppers

Nov 29, 2024 • The Blade

Is Black Friday still a holiday shopping juggernaut in 2024?

Nov 29, 2024 • Press Telegram

Links

www.mallofamerica.com

Crunchbase

X (Twitter)

Glassdoor

Mall of America insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1992

Headquarters

Minneapolis, Minnesota

Employees

5001-10000

7.3% growth last 12mo

Marketing team

62

6% of company

20 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 7.3% last 12 months · More mature · Recently funded

Trend

2023-06-26 -> 2025-11-24

Headcount (12 months)

+7.3%

Last funding round

0 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

558.8K

Month over month0%

Quarter over quarter-34.2%

Top sourceSearch (59.1%)

Traffic source mix

Search

59.1%

Direct

34.1%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

51 competitor sites

Search traffic: 827.1K organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

-61,562

Ad budget per month

$253.8

Average search rank

50

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

13.9K

12-mo growth

—

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

4 open jobs

Open jobs trend: -0.4%

Trend

2024-04-01 -> 2025-11-01

Open jobs growth

-0.4%

Biggest role change

sales: 0%

Latest open role

Security Officer - Part Time

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 11.3 years.

Founder or CEO

Saved founder and CEO profiles.

Luiza Lopes

ceo

Marketing team size

Shows saved marketing team size.

62

6% of the company • 20 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Susan Amundson

HR Director

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 62.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.7 / 5

Work-life balance

3.9 / 5

Culture

3.8 / 5

Diversity & inclusion

3.9 / 5

Recommend to a friend

70%

Positive business outlook

35%

News

Shows saved company news.

Winners and losers of Black Friday 2024

Nov 30, 2024 • Retail Dive

Retailers bank on Black Friday to energize bargain-hungry holiday shoppers

Nov 29, 2024 • The Blade

Is Black Friday still a holiday shopping juggernaut in 2024?

Nov 29, 2024 • Press Telegram

Marketing leadership

Shows saved marketing leaders.

Katie DeVries

Senior Director, Marketing and Experiential Strategy

Laura (Langemo) Utecht

Communications Director

Sara Johnson (SJ)

Marketing Director

Loading insights...

Headcount +7.3% year over year

Referral

4.6%

Social

1.5%

Paid referral

0.5%

LinkedIn followers

Follower count and growth

Total followers

13.9K

12-mo growth

—

Monthly growth

+1.1%

Salaries

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Share your compensation anonymously to see full data.

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Mall of America insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1992

Headquarters

Minneapolis, Minnesota

Employees

5001-10000

7.3% growth last 12mo

Marketing team

62

6% of company

20 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 7.3% last 12 months · More mature · Recently funded

Trend

2023-06-26 -> 2025-11-24

Headcount (12 months)

+7.3%

Last funding round

0 months ago

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

558.8K

Month over month0%

Quarter over quarter-34.2%

Top sourceSearch (59.1%)

Traffic source mix

Search

59.1%

Direct

34.1%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

51 competitor sites

Search traffic: 827.1K organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

-61,562

Ad budget per month

$253.8

Average search rank

50

G2 quick view

Shows G2 rating and review trend.

Main result

0 / 5

0 reviews saved

Reviews month over month

—

Reviews quarter over quarter

—

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

13.9K

12-mo growth

—

Monthly growth

+1.1%

Job openings

Shows open jobs, growth, and role changes.

Main result

4 open jobs

Open jobs trend: -0.4%

Trend

2024-04-01 -> 2025-11-01

Open jobs growth

-0.4%

Biggest role change

sales: 0%

Latest open role

Security Officer - Part Time

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium

Marketing is represented at senior leadership level. Typical leader time at company: 11.3 years.

Founder or CEO

Saved founder and CEO profiles.

Luiza Lopes

ceo

Marketing team size

Shows saved marketing team size.

62

6% of the company • 20 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Susan Amundson

HR Director

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 62.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.7 / 5

Work-life balance

3.9 / 5

Culture

3.8 / 5

Diversity & inclusion

3.9 / 5

Recommend to a friend

70%

Positive business outlook

35%

News

Shows saved company news.

Winners and losers of Black Friday 2024

Nov 30, 2024 • Retail Dive

Retailers bank on Black Friday to energize bargain-hungry holiday shoppers

Nov 29, 2024 • The Blade

Is Black Friday still a holiday shopping juggernaut in 2024?

Nov 29, 2024 • Press Telegram

Marketing leadership

Shows saved marketing leaders.

Katie DeVries

Senior Director, Marketing and Experiential Strategy

Laura (Langemo) Utecht

Communications Director

Sara Johnson (SJ)

Marketing Director

4.6%

Social

1.5%

Paid referral

0.5%

Kevin Gadek

Director of Digital Marketing

Kris Cegla

Director, Tenant Relations + Marketing Operations

Jeff Hoke

Director of Marketing