Senior Manager, Social Media & Content

Responsibilities

• Lead the organic social media strategy and content calendar for WorldStrides Higher Education across TikTok, Meta, YouTube, LinkedIn, and emerging platforms.
• Develop distinct, platform-native approaches that connect with students, university partners, faculty, advisors, alumni, and other relevant audiences.
• Identify and develop authentic stories about study abroad, internships, research, community engagement, academic growth, cultural learning, and personal transformation.
• Produce and coordinate social content, including short-form video, student takeovers, on-program content, alumni stories, university-partner features, blog content, and other digital storytelling.
• Write and edit social copy, blog content, campaign messaging, and content briefs that reflect the WorldStrides Higher Education voice.
• Build social-search and social-SEO practices that improve content discovery across TikTok, Instagram, YouTube, and other relevant platforms.
• Manage community engagement and responses, escalating sensitive content to appropriate internal teams when necessary.
• Partner with marketing leadership, creative services, digital experience, and business stakeholders to align content with broader audience and business objectives.
• Work cross-functionally to develop video, contests, and other campaigns that encourage meaningful audience participation and engagement.
• Lead and evolve the established WorldStrides Higher Education content creator program across TikTok, Meta, blogs, and other relevant channels.

Requirements

• 6–8+ years of experience in social media, content marketing, creator marketing, or related digital marketing roles, with demonstrated ownership of strategy and execution.
• Experience leading social media and content programs across TikTok, Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Demonstrated experience managing an established content creator or influencer program, including recruitment, briefing, content delivery, relationship management, and performance measurement.
• Experience developing creative briefs and leading social asset development for organic and paid campaigns.
• Excellent writing and editing skills across social media, blogs, digital campaigns, and creative briefs.
• Experience with social media management and listening platforms, preferably Sprout Social or a comparable platform.
• Working proficiency with Canva, Adobe Creative Cloud, or comparable content-development tools.
• Strong analytical skills and experience using platform insights, web analytics, and campaign-performance data to inform decisions.
• Strong project management, organization, problem-solving, and cross-functional collaboration skills.
• Sound judgment when managing community interactions, creator relationships, and sensitive content.

Preferred

• Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field, or equivalent practical experience.
• Experience in higher education, study abroad, international education, travel, or another experience-led organization.
• Experience using student- or creator-generated content in paid social campaigns.
• Experience with Hootsuite, HubSpot, and Sitecore.
• Video production or editing experience using Adobe Premiere Pro or similar tools.
• Experience managing budgets, external creators, freelancers, or production vendors.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment