Social Media Community Specialist

East Rutherford, NJ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and execute the social media program for a consumer brand, shaping community conversations across major platforms while collaborating with internal teams on content and campaigns.

  • Content strategy and calendar ownership
  • Community management and influencer relations
  • Analytics, reporting, and optimization

Job Description

Responsibilities

  • Monitor and respond to comments, messages, mentions, and customer inquiries across social media platforms.
  • Foster positive conversations and build relationships with followers, customers, tenants, influencers, and brand advocates.
  • Escalate customer service issues and sensitive inquiries to appropriate team members.
  • Maintain a consistent brand voice across all interactions.
  • Images
  • Videos/Reels
  • Stories
  • Polls
  • Short-form copy
  • Develop content calendars aligned with marketing campaigns and business objectives.

Requirements

  • +5 years of experience managing social media accounts for a consumer brand, organization, or agency.
  • Strong understanding of Instagram
  • TikTok
  • Facebook, LinkedIn, X (Twitter)
  • YouTube Shorts
  • Excellent written communication skills.
  • Experience using social media management tools such as: Ex. Meta Business Suite
  • Basic graphic design and video editing skills.

Preferred

  • Preferred
  • - Canva, Adobe Creative Suite, or CapCut.
  • - Photography and short-form video production experience.
  • - Familiarity with social media advertising / paid media and boosted posts.
  • - Experience working with retail, fashion, luxury, or hospitality brands.

Mall of America

3.7 Glassdoor

At 5.6 million square feet, Mall of America® is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; The Escape Game; B&B Theatres + more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter, TikTok and Instagram. Nickelodeon Universe® is a seven-acre park featuring unique attractions and entertainment galore! Meet the Nickelodeon characters, experience new rides like Boots Banana Swing or Fly with Appa + more!

Founded in 1992
Minneapolis, Minnesota, USA
1.1K employees (62 in marketing)
70% recommend to a friend
68% CEO approval

Salaries

Community Management median pay in the United States

$75K/yr

Most pay falls between $60K and $94K. Based on 1,049 salaries.

See all Mall of America salaries

Traffic Signals

Monthly Visitors
558.8K
Monthly Google Ads Budget
$254
Traffic Source Mix
Search
59.1%
Direct
34.1%
Referral
4.6%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~1.1K

Social Media Community Specialist

Mall of America · East Rutherford, NJ · On-site