Strategist, Influencers & Social Media

Responsibilities

• Recommend and coordinate influencer partnerships and content concepts that support MOA’s marketing priorities that reach relevant audiences and encourage visitation.
• Source, evaluate and recruit local, regional and national influencers and content creators, considering audience fit, engagement quality and brand alignment while representing a broad range of voices, perspectives and interests.
• Manage day-to-day creator communication, including contracts, campaign briefs, timelines, content approvals, deliverables and ongoing relationship development.
• Coordinate and host influencer visits and content shoots, collaborating with tenants, attractions and internal teams to support successful partnerships and a positive guest experience.
• Create social media content, including filming and editing short-form video, capturing photography and writing platform-appropriate copy.
• Collaborate on content planning and calendars to align creator partnerships and original content with MOA campaigns, events and promotions.
• Support publishing and community management, responding according to MOA guidelines and escalating sensitive guest concerns or potential reputational issues.
• Track and report on social media content and influencer campaign performance, using key metrics to measure success against goals and recommend improvements for future campaigns.
• Stay current on pop culture, influencer, industry and social media trends, bringing timely ideas for MOA’s participation in social conversations.
• Perform additional duties as assigned.

Requirements

• BA/BS with an emphasis in Communications, Public Relations, Journalism, Marketing, or Liberal Arts.
• At least 3 years of Social Media, Marketing, Communications or related work experience.
• Onsite presence required to capture live experiences and events, and ability to have a non-traditional work schedule when needed to accommodate events, including weekends as scheduled.
• Strong organizational skills and ability to manage multiple assignments, working independently and as a team player.
• Knowledge of social media tools (CapCut, Sprout Social or similar) and Microsoft Office Suite.
• Strong knowledge of social media platforms including Facebook, TikTok, Instagram, YouTube and X.

Preferred

• Prior content creation and experience with influencers preferred.
• A passion for social media, community engagement and digital media.

Benefits

• team member discounts, free Nickelodeon Universe ride passes, Teladoc, Employee Assistance Program, generous tuition reimbursement, and FREE Metro Pass Universal Pass.
• Mall of America offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your loved one’s care for your whole selves.
• Other benefits for eligible team members include 401(k) match, short term disability, long term disability, paid parental leave, and paid vacation.