Associate Director, Social Media

Responsibilities

• Design strategies for leveraging paid media on social networks including but not limited to Meta, X, Snapchat, Reddit, TikTok and Pinterest to deliver against brand objectives
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Oversee campaigns from planning through to execution and reporting. Including facilitation of in platform campaign builds/setup, while serving as a final quality assurance check across all platform campaign builds.
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace
• Foster strong relationships with internal teams and client groups

Requirements

• 5+ years of experience in digital media and marketing
• Minimum of 3+ years working with Social auction based ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Previous team management experience
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
• Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys across Social platforms
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances