Assistant Director, Social Media

Responsibilities

• Serve as a primary strategic point of contact for the account, maintaining strong relationships with client stakeholders and marketing leadership.
• Manage client expectations, project timelines, deliverables, and feedback throughout the creative process.
• Ensure all social media strategies and creative executions meet established brand standards and client expectations.
• Provide strategic oversight, performance updates, and recommendations related to social media strategy, content development, community engagement, and brand growth.
• Collaborate closely with agency leadership to identify and pursue new business opportunities, partnerships, and opportunities to expand social media programs and services.
• Support new business presentations, strategic proposals, and client pitches by contributing social media expertise, insights, and recommendations.
• Own and maintain client brand books, social media guidelines and creative standards to ensure consistency across all social media platforms.
• Develop and manage strategic content pillars (content buckets) aligned with brand identity, consumer interests, product offerings and marketing objectives.
• Lead the development of brand-specific social media strategies, ensuring each brand maintains a distinct tone of voice, visual identity and audience positioning.
• Ensure brand guidelines, messaging and creative standards are consistently applied across social media content, campaigns and community interactions.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or a related field required.
• 6–9 years of progressive experience in social media, digital marketing, brand management, or integrated marketing, including demonstrated management and leadership experience.
• Demonstrated career progression from hands-on social media responsibilities, including content creation, copywriting, and publishing, into strategic leadership and team management.
• Demonstrated experience developing and managing brand books, content pillars, social media guidelines, and editorial calendars.
• Proven ability to lead social media strategy and creative execution across multiple brands or product lines.
• Strong knowledge of Instagram, TikTok, Facebook, YouTube, real-time community management, UGC, social listening and emerging social media trends.
• Experience developing social media copy, overseeing publishing workflows, managing online communities and responding to sensitive or negative consumer feedback.
• Strong understanding of social media analytics, competitive research, consumer sentiment and performance optimization.
• Demonstrated experience managing and mentoring social media teams while balancing strategic leadership with hands-on execution.
• Must be based in the Los Angeles area and available to work on-site in Culver City at least two days per week.

Preferred

• Previous agency experience managing national or global consumer brands.
• Experience overseeing multiple beauty or hair care brands within a single client portfolio.
• Working knowledge of social media management, analytics, and project management platforms.
• Experience supporting new business development, client pitches or strategic partnership opportunities.
• Experience using social listening and community management tools to inform brand strategy and consumer engagement.
• Experience managing high-volume social media accounts and leading teams in fast-paced agency environments.