Ocean Spray

Sr. Marketing Manager, EMEA

Bracknell, Bracknell Forest, UK (Unknown)

Salary Not AvailableSenior Level7+ years exp

Posted 1 day ago

Job Summary

Own and lead the EMEA marketing organization, rebuilding the team and driving brand, shopper/trade, and innovation across annual planning, performance insights, budgeting, and go-to-market execution.

  • Own multiple marketing disciplines including brand, shopper/trade, and innovation
  • Oversee strategy to plan, analyze, and launch in-market programs

Job Description

Responsibilities

  • Lead the local Marketing Team: the team requires transformation and the Senior Brand Manager will be required to re-build and restructure the team across three pillars brand, shopper/trade and innovation.
  • Brand Building, lead and manage all aspects of Integrated Marketing Communications across owned, earned and paid (e.g. website & social presence, public relations, and media planning and advertising management), including:
  • Annual Planning: Lead the development of Marketing and Innovation annual plans to deliver financial targets. Perform Brand, Business, and Competitive Landscape Assessments, Outline key activities for the year across Marketing Communications (owned, earned & paid), Innovation Development and/or Commercialization, and Commercial Programming
  • Performance Management: Perform regular assessments of the state of the business and the landscape, translating analysis into actionable insights including
  • Budget Management: Responsibly manage all marketing investment across Trade and A&P
  • Innovation Development & Commercialization: lead the strategic development of the innovation pipeline and pathways.
  • Lead and manage all aspects of innovation development including
  • Consumer research approach
  • Idea development and refinement
  • Value chain, feasibility assessments and business case creation

Requirements

  • Multidisciplinary international marketing management experience
  • Thought leader with a desire and proven ability to develop others
  • Strong communicator and collaborator who inspires others
  • Commercially astute, understands the P&L & key metrics to drive profitable growth
  • Ability to think strategically but also execute plans
  • Great storyteller with the ability to simplify and influence
  • Be the brand ambassador for EMEA both internally and externally
  • Foster a culture of collaboration, accountability, and continuous improvement
  • Minimum 7 years FMCG marketing experience, team leadership with international multi-market experience (ideally +5 years)
  • Omnichannel experience connecting brand comms to in-store

Preferred

  • Fluent English speaker, ability to speak French is preferred but not essential
  • Experience working with international third-party sales agents, distributors & exporter models is preferred
  • 7+ years FMCG marketing experience, ideally +5 years international multi-market experience

Benefits

  • Comprehensive insurance package that includes many health & wellness programs, including medical coverage while traveling for work
  • Short-term incentive/performance bonuses
  • Flexible scheduling options
  • Vacation pay
  • Holiday pay
  • Career development and growth opportunities
  • Tuition/education assistance programs
  • Access to LinkedIn Learning
  • Scholarship programs for children of employees
  • Adoption and Surrogacy reimbursement

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Sr. Marketing Manager, EMEA

Ocean Spray · Bracknell, Bracknell Forest, UK · Unknown