Responsibilities

• Support the gathering of market intelligence on the education landscape, competitor activity, and customer needs across UK/I and ANZHK.
• Assist in collecting and organizing customer feedback through surveys, interviews, and event debriefs to inform campaign direction and content relevance.
• Contribute to the creation of localized campaign briefs, quarterly and annual plans, aligned with global priorities and regional goals.
• Work with the Digital Marketing team to activate regional demand generation campaigns across digital and offline channels using global toolkits and templates.
• Work with the Global Events team to support the delivery of webinars, in-person events, and third-party sponsorships, handling coordination, content strategy, localization, and logistics.
• Work with the digital team to localize emails, landing pages, and other campaign elements using marketing automation platforms.
• Assist with local content creation to ensure cultural and linguistic relevance.
• Collaborate closely with the UK/I and ANZHK sales teams to ensure campaigns are tailored to target segments and sales follow-up is timely and effective.
• Help maintain lead hand-off processes and ensure campaign visibility through shared planning and regular touchpoints with Sales.
• Work in close partnership with global campaign, digital, content, and creative teams to adapt and localize marketing materials.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of B2B marketing experience, ideally in SaaS, education, or technology sectors.
• Strong understanding of UK/I and ANZHK business culture, (ideal) education systems, and marketing channels.
• Native or fluent proficiency in English and very strong written and verbal communication skills.
• Experience working with sales teams and understanding of sales-marketing alignment.
• Hands-on experience with marketing automation platforms and CRM tools (Salesforce Marketing Cloud Account Engagement, formerly Pardot, and Salesforce preferred).
• Excellent project management, attention to detail, and ability to juggle multiple campaigns across different countries.
• Analytical mindset and comfort working with data to inform decisions and demonstrate impact.

Benefits

• Remote First Culture
• Health Care Coverage*
• Education Reimbursement*
• Competitive Paid Time Off
• Self-Care Days
• National Holidays*
• 2 Founder Days + Juneteenth Observed
• Paid Volunteer Time*
• Charitable contribution match*
• Monthly Wellness or Home Office Reimbursement/*