Responsibilities

• Partner with UK Sales leadership to align pipeline, account, and bookings priorities
• Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity
• Collaborate with Partner Marketing to create joint campaigns, account engagement, and pipeline
• Identify pipeline gaps and target audiences to build focused marketing programmes
• Drive Sales, Marketing, and Partner interlock across planning, campaign activation, follow-up, and opportunity progression
• Direct priority Corporate and Public Sector programmes as these businesses scale
• Guide cross-functional initiatives spanning digital, content, ABM, webinars, executive engagement, events, and partner activity
• Align with Sales, TDR, and Partner teams to improve campaign follow-up and account engagement
• Evaluate account, engagement, and pipeline data to measure impact and optimise investment
• Execute strategic executive programmes, roundtables, and industry engagements aligned to target accounts

Requirements

• 10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing
• Proven track record of partnering with Sales leadership to deliver commercially aligned plans
• Background in developing integrated programmes that generate and progress enterprise pipeline
• Deep understanding of pipeline management, account engagement, and buyer journeys
• Experience designing integrated campaigns and account-based programmes in B2B SaaS
• Hands-on experience using Salesforce and Marketo to inform data-driven decisions

Preferred

• Experience marketing to executive, corporate, enterprise, or Public Sector audiences in the UK
• Track record of working with partners, alliances, or channel teams on joint GTM programmes
• Background in developing or scaling a new go-to-market motion
• Strong grasp of ABM, digital demand generation, and executive engagement strategies
• Ability to translate Sales priorities and market insight into actionable marketing programmes
• Exceptional relationship skills to influence Sales, Partner, regional, and global marketing teams
• Commercial mindset balancing strategic planning with hands-on delivery in a fast-paced environment