Responsibilities

• You\'ll be the marketing lead for your region (UK, Ireland and BeNeLux), reporting to the Head of Regional Marketing. You decide where the money goes, you run the campaigns, and you\'re measured on the pipeline you create.
• Build the plan. Set your region\'s marketing strategy with your commercial lead: targets, channels, budget and calendar. Then change it when the market does.
• Fill the pipeline. Run full-funnel campaigns across paid social, search, email, events and partners. Take global campaigns and make them work in your markets. Hand Sales leads they actually want to call.
• Spend like it\'s your own money. You get full control of your budget. Track what works, cut what doesn\'t, and show the return on every euro.
• Turn partners into growth. Build co-marketing with partners and associations that brings in real leads, not just logos on a slide.
• Create content hoteliers trust. Write thought leadership, guides and stories that build credibility in your markets, and work with our web team to get found in search and AI tools.
• Be the voice in the room. Represent marketing inside your regional sales, customer and partner teams. Bring what you hear in the market back to the business, and be the face of our brand at events, in the press and online.
• Work smarter with AI. Use AI for research, analysis, testing, content and automation, so you move faster and your work gets better.
• Enable the regional marketing team. Turn your best campaigns into playbooks others run, and coach fellow regional marketers.

Requirements

• 5+ years of B2B marketing experience, including at least 3 years in regional or field marketing roles with ownership of pipeline targets, not just activity.
• Experience building multi-market go-to-market plans across demand generation, paid, partnerships, content, events, and ABM.
• Strong background in marketing analytics, experimentation, attribution, and campaign optimization. Able to translate complex data into clear business recommendations.
• Hands-on experience managing a marketing budget and articulating ROI in commercial terms: sourced and influenced pipeline, CAC, payback.
• Close collaboration with Sales and SDRs, defining MQL criteria and building handover processes that convert.
• Regular use of AI tools in day-to-day marketing work, with practical examples to share.
• Excellent project and stakeholder management skills, comfortable working across regions and with senior stakeholders, ideally in a matrixed or global company.
• Comfortable thriving in a fast-moving, complex environment with a high level of ownership. Strategic thinking paired with a willingness to constantly test and learn.
• Willingness to travel regularly across the region.
• Fluent in English (C2 proficiency).

Preferred

• Hands-on HubSpot experience: building segments, workflows, lists and campaign attribution reports
• Experience in hotel tech, travel tech or SaaS.
• Extra languages such as Dutch or Spanish.

Benefits

• Remote-First Model: Work from (almost!) anywhere. Some roles need you in a specific country or time zone — we'll always flag that in the job ad. And whenever you like, come co-work with us in Mannheim, Berlin, or Sydney.
• One Team, One Vision, One Goal: We’re in this together! Our Genies are laser-focused on our mission, collaborating to make magic happen. It’s no wonder we score a stellar 9.3 from our team members!
• Epic Team Gatherings: Every year, we bring our global crew together for a week of networking, brainstorming, and fun. Plus, enjoy regular hangouts in our offices to keep the camaraderie alive.
• Growth and Development: We’re all about lifelong learning! Level up your skills with personal and professional development opportunities. You’ll even snag up to three extra days off each year to focus on your growth.
• 5 Years? 5 Weeks! Stick with us, and we’ll reward your loyalty. After five years, you’ll earn an incredible five weeks of bonus vacation time to recharge and explore the world.
• Birthday Celebrations: It’s your day, so take it off! Celebrate your birthday the way you want, guilt-free.
• Flexible Hours: We get it—life happens! We offer flexible working hours to help you balance your work and personal life seamlessly.
• Wellbeing Matters: Your mental health is a top priority. Every Genie gets access to Headspace, the leading meditation app, to help you cultivate a happier, healthier, and more zen life.
• BetterHelp Support: We also offer BetterHelp, a professional online therapy and counseling platform, giving you additional support whenever you need it.
• We kindly ask that recruitment agencies refrain from reaching out regarding this vacancy. Thank you for your understanding.