Responsibilities

• Define and execute the European marketing and GTM strategy across priority markets, including B2B, B2C and Hospital-to-Home models, and assess new market and access opportunities
• Define target audiences, positioning, value propositions, key messages and activation plans by country.
• Translate European commercial priorities into actionable marketing plans and tools.
• Build awareness and engagement around NeuroSkin® across the neurological rehabilitation ecosystem.
• Develop and activate a network of KOLs, neurologists, physiotherapists, patient associations and reference centres .
• Drive webinars, events, congresses, clinical stories and other initiatives supporting market development.
• Develop targeted and co-branded campaigns generating qualified patient, prescriber and partner leads across priority neurological indications and referral networks.
• Coordinate with the Digital Marketing team in Canada on digital campaigns, content and lead generation.
• Measure campaign performance and continuously improve lead quality and conversion.
• Manage the Inside Sales function and ensure rapid follow-up of leads generated through patient digital campaigns.

Requirements

• 8+ years of experience in Marketing, Growth or Go-to-Market within MedTech, Digital Health or healthcare, ideally in neurology, neurorehabilitation, rehabilitation technologies or connected care
• Strong knowledge of the neurorehabilitation ecosystem, including private neurorehabilitation clinics, neurologists, rehabilitation physicians/consultants and specialist neurophysiotherapy networks.
• An established network within private neurorehabilitation centres, neurologists, rehabilitation specialists or relevant referral networks in one or more European markets would be a strong advantage.
• Proven experience defining and executing multi-country marketing and GTM strategies.
• Strong experience in demand generation, lead management and commercial funnel optimisation .
• Experience managing Inside Sales, lead qualification or customer acquisition activities.
• Proven ability to engage neurologists, rehabilitation specialists, physiotherapists, KOLs, partner clinics and patient communities, and to develop effective referral and activation pathways.
• Strong analytical and business-oriented mindset, with clear ownership of marketing performance and ROI.
• Hands-on, entrepreneurial approach suited to an international scale-up environment.
• Fluent English; French is strongly preferred.