Sr B2C Marketing Manager, International

Responsibilities

• Build and own the International B2C marketing plan, aligning to commercial priorities, market opportunities and the wider GolfNow strategy. Translating customer and performance insights into clear growth choices.
• Lead paid and organic acquisition strategy across search, social, affiliates and other relevant channels. Managing agencies and budgets to improve quality traffic, new bookers and cost-effective growth.
• Own the journey from visit to booking. Identifing and prioritising opportunities across search, landing pages, app, checkout, offers and on-site merchandising to improve conversion and revenue per session.
• Create a joined-up approach to CRM, email, push, in-app communications, segmentation, personalisation and triggered journeys. Growing repeat booking, reactivation and long-term customer value.
• Use customer behaviour, market insight and test-and-learn activity to understand the golfer proposition, audiences and barriers to booking. Turning insight into practical marketing actions.
• Own B2C reporting and narrative for the International business. Clearly explaining performance, investment decisions, risks and opportunities to senior stakeholders.
• Develop and execute marketing plans for respective regions focused on acquisition, engagement, retention, and re-engagement – as well as post-reporting, evaluation and insights based on key KPIs.
• Provide marketing/creative briefs that are informed by research, analytics, positioning, and key strategies, leading to compelling creative messaging and offers that deliver business results.
• Collaborate with internal U.S.-based marketing teams to ensure creative execution and placements are aligned with strategy, as well as monitoring measurement/insights to guide optimizations.

Requirements

• Minimum of 5 years of marketing experience at a Senior/ leadership level in a global context within Transaction, Subscription and/or Direct-to-Consumer businesses.
• A degree in a relevant discipline.
• Creative AND commercial flair with experience of constructing innovative launch plans that inspire the passion associated with our brands but with a clear focus on ROI and tracking performance.
• Proven experience leading consumer-growth, performance marketing, ecommerce, marketplace or digital-travel marketing in a commercially accountable role.
• A track record of improving acquisition, conversion and customer retention together—not simply managing one channel in isolation.
• Strong understanding of paid search, paid social, SEO, CRM/lifecycle marketing, app or web conversion, analytics and experimentation.
• Confidence managing budgets, agencies and external partners, and making clear recommendations from imperfect data.
• Commercial judgement: able to balance short-term trading needs with long-term customer value and brand health.
• Comfort with working across markets and adapting a common consumer strategy to local customer needs. French-market experience is beneficial but not essential.
• A collaborative leadership style that creates clarity, brings specialists together and raises the quality of the work without becoming a bottleneck.

Preferred

• A passion for the game of golf and currency of knowledge of the game and industry.