Responsibilities

• Develop and execute brand-specific marketing strategies that align with OEM campaigns and local business needs, ensuring consistent brand messaging across all touchpoints
• Lead the divisional marketing strategy, adapting and refining plans to align with business performance and evolving market trends
• Drive local social media content, collaborating with dealership social media champions to increase engagement and grow followers
• Create annual marketing plans with clear KPIs, revisiting each quarter to assess effectiveness and identify areas for improvement
• Oversee sales and aftersales marketing funnels, using data-driven insights to inform campaign effectiveness, lead management, and ROI
• Manage the divisional marketing budget, ensuring every pound spent delivers measurable impact and aligns with commercial objectives
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, creativity, and results
• Act as the go-to marketing contact for OEMs, third-party agencies, and key stakeholders, ensuring a seamless flow of communication
• Ensure full compliance with FCA, GDPR, PECR, and OEM brand guidelines, maintaining a keen focus on data protection and customer privacy
• Collaborate with the Group marketing team to align local initiatives with national strategies, ensuring a unified brand presence

Requirements

• Proven experience in a marketing management role, ideally within the automotive or retail sector
• The ideal candidate will be based in the East Midlands or North of England due to store locations
• A strategic mindset with the ability to balance day-to-day tactical execution with long-term brand building
• Exceptional communication skills – you’re as comfortable presenting campaign results to senior leadership as you are coaching your team to reach their potential
• Analytical skills to assess marketing performance, identify trends, and make data-driven decisions that drive growth
• Experience managing budgets and delivering ROI-focused marketing campaigns
• Knowledge of digital marketing, CRM systems, and social media platforms, with a knack for creating compelling, on-brand content
• A proactive, solutions-focused approach – you’re always looking for ways to innovate, improve, and exceed expectations
• A customer-first mindset, with the ability to build and maintain strong relationships with internal and external stakeholders
• A passion for the automotive industry and a genuine desire to be part of a team that’s shaping its future

Benefits

• 33 days holiday (including bank holidays)
• Exclusive company discounts on used car purchases and aftersales services
• Birthday day off
• Industry-leading Family Leave Policies
• Salary Sacrifice scheme for a new car
• Paid day to volunteer
• Long service milestone anniversaries
• Tailored training and endless career growth opportunities
• Cycle to work scheme
• High street discounts