Marketing Director, UK & Ireland

Responsibilities

• Local Marketing Strategy & Budget
• Develop the UK & Ireland marketing strategy aligned to commercial objectives.
• Translate global marketing plans into locally relevant campaigns that resonate with UK & Irish families.
• Own the UK Marketing Budget, deploying investment across key stages of the marketing funnel to maximise ROI
• Identify opportunities to grow awareness, consideration and customer engagement through local plans and campaigns
• Champion the voice of the UK market within the global organisation.
• Use customer insight, analytics and market trends to shape future strategy.
• Brand & Cultural Relevance
• Build tonies into the most culturally relevant children's entertainment brand in the UK & Ireland.
• Deliver integrated campaigns that combine global assets with locally relevant execution.

Requirements

• 10+ years' experience in senior consumer marketing leadership roles.
• Proven experience building culturally relevant consumer brands.
• Strong social-first marketing capability.
• Experience leading PR, partnerships and brand activation.
• Experience working with physical consumer products.
• Strong understanding of marketing analytics and commercial performance.
• Ability to interpret data and turn insight into action.
• Experience leading and developing high-performing teams.

Preferred

• Experience within children's, family or entertainment brands.
• FMCG or CPG experience.
• Experience operating within a global matrix organisation.
• Experience across both Retail and D2C businesses.

Benefits

• Global Teamwork: We collaborate across departmental and country borders. You’ll be part of a truly international community where every voice is heard.
• Come as you are: This applies to the dress code and everything else. We believe you give your best when you feel truly comfortable being yourself.
• Competitive Package: We offer a competitive salary and a range of comprehensive benefits tailored to your specific location, which we’ll share during the recruiting process.
• Collaboration & Community: We’re big on \"we.\" You’ll join a team that values connection and celebrates wins together, no matter the time zone.
• Continuous Learning: Benefit from internal/external training and an individual learning budget to keep your skills as sharp as a Tonie’s ears.
• Tonie Discounts: Enjoy attractive discounts on our entire range of products. You’ll quickly become the favorite guest at every birthday party!
• Rest & Recharge: Great work requires a clear head. You’ll enjoy generous paid time off to ensure you have plenty of time for your own stories.