Social Media Manager – Paid & Organic

Responsibilities

• Paid social will be your specialism, but you’ll be confident working across organic content too.
• we’re looking for a social media all-rounder with genuine paid campaign expertise: someone who can confidently plan, build and optimise paid activity, but who also enjoys developing organic content, contributing ideas and being part of the wider social conversation.
• Reporting to our Head of Social Media, you’ll take ownership of paid social campaigns for a varied portfolio of established B2B brands, while working alongside our social, PR & creative teams to deliver effective content across the full social mix. It’s an ideal role for someone who enjoys the performance and precision of paid media, but does not want to spend every day solely inside Ads Manager.
• About The Role
• - Paid social leadership: Plan, build, manage and optimise campaigns across Meta, LinkedIn, YouTube and TikTok, focused on objectives including lead generation, brand visibility and website traffic.
• - Campaign delivery: Take hands-on responsibility for campaign structure, audience targeting, budgets, bidding, testing, ad copy and creative briefs.
• - Performance and insight: Monitor results, identify opportunities and turn campaign data into clear, practical recommendations for clients and colleagues.
• - Client advice: Provide informed guidance on paid strategy, platform selection and best practice.
• - Organic content: Develop platform-appropriate ideas and copy, create and edit mobile-first video, and schedule timely content aligned with each client’s brand.
• - Community management: Help clients build stronger online communities by engaging with audiences and responding appropriately to comments and messages.

Requirements

• At least two years’ hands-on experience planning, building and optimising paid social campaigns.
• Strong working knowledge of Meta, LinkedIn, YouTube and TikTok advertising platforms, including lead-generation campaigns.
• A sound understanding of campaign structure, audience building, segmentation, testing, budgets and funnel optimisation.
• The confidence to interpret data, improve performance and explain results clearly to clients, both via Teams meetings and in-person.
• Evidence that you can also create effective organic social content, including strong copy and short-form video.